Beauty Sleep
beautysleepclub.comBeauty Sleep receives an EcomScout Rating of B+ (43/100), ranking #16,174 out of 139,045 Shopify stores we track. This Home Improvement Retail store attracts 135.2K visits per year with estimated revenue of $3.2K - $7.6K/mo. It offers 16 products at an average price of $36.
Store descriptionWelcome to Beauty Sleep – the original brand behind the pink mouth tape trusted by thousands of women for better, deeper sleep. Shop now.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of $36 (range: $28 – $50). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $127/mo in paid search ($1.5K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.3/5 based on 13 reviews. Good standing with customers.
Top markets: US (38%), AU (32%), FR (12%).
Best-selling product: Beauty Sleep Rose Quartz Gua Sha™ ($36.90). Other top sellers include Beauty Sleep Signature Mouth Tape™, Beauty Sleep Travel Tin, Beauty Sleep Clarity Nasal Strips™.
Home Improvement Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Home Improvement market generates $18M/month across 1,035 stores
- •18% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Home Improvement stores earn $179K+/month
- •This store outperforms 90% of Home Improvement competitors
- •Low average order value ($0) — consider bundling or upsells
- •182 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Home Improvement
Best Selling Products
Range: $28 - $50
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$127
Google Ads estimate
Yearly Ad Budget
$2K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| beauty sleepEasy | 3K | $1.54 | $127 |
| mouth tape for sleep | 720 | - | - |
Trustpilot Rating
13 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent Trustpilot rating and review volume
Weaknesses
- Revenue performance needs improvement
- Traffic and growth metrics are below average
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Invest in SEO, content marketing, and social media to drive more traffic
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (2)
Track123 Order Tracking
Judge.me Ali Reviews ImporterAnalytics
Google Analytics
Google Tag ManagerE-commerce Platform
ShopifyReviews
Sales Channels
Payment
Shopify PaymentsEmail Marketing
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Frequently Asked Questions About Beauty Sleep
Is Beauty Sleep a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Beauty Sleep is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, Suspicious product category patterns.
Is Beauty Sleep safe to buy from? Is it a scam?
Beauty Sleep has a Trustpilot rating of 4.3/5 based on 13 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (43/100).
What is Beauty Sleep's EcomScout rating and what does it mean?
Beauty Sleep has an EcomScout rating of B+ (43/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Beauty Sleep generate?
Beauty Sleep receives approximately 135.2K visits per year with estimated monthly revenue of $3.2K - $7.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Beauty Sleep use?
We detected 2 Shopify apps on Beauty Sleep, including Track123 Order Tracking, Judge.me Ali Reviews Importer. The store uses the "Dawn" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Home Improvement store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Beauty Sleep. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Improvement store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.