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BELLAMI Hair

bellamihair.com
84/100
EcomScout

BELLAMI Hair receives an EcomScout Rating of S (84/100), ranking #47 out of 1,125,314 Shopify stores we track. This Hair Extensions Beauty & Personal Care store attracts 2.6M visits per year with estimated revenue of $1.1M - $2.2M/mo. It offers 1.2K products at an average price of $450.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$1.1M - $2.2M/mo
Est. Traffic/mo
213.6K
Products
1.2K
Top Market
US (79%)
Top Channel
organic (35%)
Trustpilot
3.6/5 (13,521)

Store Intelligence Summary

Traffic breakdown: organic 35%, direct 21%, paid 18%, referral 4%.

Product pricing: Average price of $450 (range: $300 – $599). Positioned in the premium segment.

Ad spend: Estimated $64.2K/mo in paid search ($770.3K/yr). Heavy ad investor — likely scaling aggressively through paid channels.

Customer trust: Trustpilot score 3.6/5 based on 13,521 reviews. Good standing with customers.

Top markets: US (79%), CA (6%), BR (2%).

Best-selling product: Master Class | Digital Education - (ALL 4 METHODS) ($599). Other top sellers include The Bridal Kit | BELLAMI x Senada Ceka.

How is the EcomScout Rating calculated? The S grade (84/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Hair Extensions Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$1.1M/mo
Total Stores
652
Avg Revenue
$2K/mo
Top 10% Threshold
$25K/mo

Competition Breakdown

43%
36%
16%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Hair Extensions market generates $1M/month across 652 stores
  • 2% are enterprise stores (>$100K/mo) — achievable market
  • 79% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Hair Extensions stores earn $25K+/month
  • This store outperforms 93% of Hair Extensions competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
51.7%
Pages/Visit
3.4
Avg. Time on Site
1m 16s
Avg. Product Price
$450

Range: $300 - $599

Rating Breakdown

Traffic Growth90/100
Marketing Efficiency90/100
Revenue Performance80/100
Business Quality80/100
Trustpilot80/100

Traffic Sources

organic35.0%
direct20.9%
paid17.8%
referral4.5%
social2.1%

Marketing & Ad Spend

Monthly Ad Spend

$64K

Google Ads estimate

Yearly Ad Budget

$770K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
hair salons near me1130K$1.60$12.0K
extensions230K$0.50$2.4K
hair110K$0.58$2.9K
uniceEasy90K$0.11$1.6K
wigs46K$0.75$78.8K

Trustpilot Rating

3.6

13,521 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
78.9%
🇨🇦Canada
6.1%
🇧🇷Brazil
2.3%
🇻🇳Vietnam
2.3%
🇦🇺Australia
1.4%

Analysis

Strengths

  • Strong revenue performance and growth
  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume
  • High-quality product catalog
  • Strong marketing efficiency and ROI

Shopify Theme

Detecting theme...

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Frequently Asked Questions About BELLAMI Hair

Is BELLAMI Hair a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, BELLAMI Hair is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is BELLAMI Hair safe to buy from? Is it a scam?

BELLAMI Hair has a Trustpilot rating of 3.6/5 based on 13,521 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (84/100).

What is BELLAMI Hair's EcomScout rating and what does it mean?

BELLAMI Hair has an EcomScout rating of S (84/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does BELLAMI Hair generate?

BELLAMI Hair receives approximately 2.6M visits per year with estimated monthly revenue of $1.1M - $2.2M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does BELLAMI Hair use?

We detected 8 Shopify apps on BELLAMI Hair, including Klaviyo: Email Marketing & SMS, Shop, Form Builder and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Hair Extensions store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against BELLAMI Hair. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hair Extensions store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

BELLAMI Hair Shopify store analysis • Hair ExtensionsBeauty & Personal Care • Unlikely Dropshipper • Rating: S

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