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Bella Nation

bellanationonline.com

Bella Nation offers premium, eco-friendly beauty tools and accessories, from skincare devices to everyday beauty must-haves, designed to help you look and feel your best.

34/100
EcomScout Rating
Rank #28,779 of 125,998
Products
7
Category Rank
N/A

Makeup Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$1.8M/mo
Total Stores
1,478
Avg Revenue
$1K/mo
Top 10% Threshold
$6K/mo

Competition Breakdown

43%
49%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Makeup market generates $2M/month across 1,478 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 92% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Makeup stores earn $6K+/month
  • This store outperforms 81% of Makeup competitors
  • High average order value ($183) suggests premium positioning works well
Analyzing...
Bounce Rate
44.1%
Pages/Visit
3.2
Avg. Time on Site
1m 31s
Avg. Product Price
$86

Range: $8 - $298

Rating Breakdown

Business Quality80/100
Trustpilot65/100
Traffic Growth30/100
Revenue Performance24/100

Traffic Sources

Direct41.3%
Search33.3%
Referrals12.7%
Social9.5%
Paid Referrals1.9%
Mail0.2%

Trustpilot Rating

4.1

5 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
87.6%
🇵🇱Poland
12.4%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

the cutest girl in americavolcanic rock for oily skinwomen are beautifulbellaainewhat is the subjective female appeal

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Sales Channels

Shop

Reviews

TrustpilotTrustpilotJudge.me Product ReviewsJudge.meLoox Photo Reviews

CDN

AWS CloudFrontjsDelivr

Payment

Shopify PaymentsAmazon PayAfterpay

Pre-Order

Pre-Order

Trending Makeup Products

Products gaining popularity in Makeup right now, based on Amazon & Google Trends data.

UCANBE Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit

UCANBE Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit

86
$9.99+42%
wet n wild Silk Finish Lipstick, Hydrating Rich Buildable Lip Color, Formulated with Vitamins A,E, & Macadamia for Ultimate Hydration, Cruelty-Free & Vegan - Dark Pink Frost

wet n wild Silk Finish Lipstick, Hydrating Rich Buildable Lip Color, Formulated with Vitamins A,E, & Macadamia for Ultimate Hydration, Cruelty-Free & Vegan - Dark Pink Frost

78
$1.00+53%
Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight

Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight

74
$18.75+29%
Revlon Super Lustrous Lipstick, Creamy Formula For Soft, Fuller-Looking Lips, Moisturized Feel, 764 On the Mauve, 0.15 oz

Revlon Super Lustrous Lipstick, Creamy Formula For Soft, Fuller-Looking Lips, Moisturized Feel, 764 On the Mauve, 0.15 oz

73
$6.87+32%
See all trending Makeup products

Frequently Asked Questions About Bella Nation

Is Bella Nation a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Bella Nation is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Bella Nation safe to buy from? Is it a scam?

Bella Nation has a Trustpilot rating of 4.1/5 based on 5 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B (34/100).

What is Bella Nation's EcomScout rating and what does it mean?

Bella Nation has an EcomScout rating of B (34/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Bella Nation generate?

Bella Nation receives approximately 5.9K visits per year with estimated monthly revenue of $165 - $384/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Bella Nation use?

We detected 3 Shopify apps on Bella Nation, including GOAFFPRO ‑ Affiliate Marketing, Klaviyo Reviews, Judge.me Ali Reviews Importer. The store uses the "Ella-6.5.0-theme-source [Afterpay edits 05/05/23]" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Makeup store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Bella Nation. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Bella Nation Shopify store analysis • MakeupBeauty & Personal Care • Unlikely Dropshipper • Rating: B

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