Betsey Johnson
betseyjohnson.comBetsey Johnson receives an EcomScout Rating of S (70/100), ranking #730 out of 138,548 Shopify stores we track. This Apparel Retail store attracts 16.8M visits per year with estimated revenue of $2.4M - $5.5M/mo. It offers 656 products at an average price of $89.
Store descriptionShop the widest selection of Betsey Johnson clothes & accessories at BetseyJohnson.com. Find flirty & feminine Betsey Johnson dresses, shoes & more!
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Search 61%, Direct 18%, Social 10%, Paid Referrals 3%. This indicates a content-driven organic growth strategy.
Product pricing: Average price of $89 (range: $2 – $300). Mid-range pricing strategy.
Ad spend: Estimated $17.0K/mo in paid search ($204.1K/yr). Moderate paid strategy supplementing organic growth.
Customer trust: Trustpilot score 1.9/5 based on 36 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (88%), CA (2%), GB (2%).
Best-selling product: AMI CARGO PANTS PINK ($77.98). Other top sellers include 19TH HOLE WALLET PINK MULTI, ROSIA LIGHT PINK, ROSIA LIGHT GOLD.
Apparel Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Apparel market generates $51M/month across 32,395 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Apparel stores earn $10K+/month
- •This store outperforms 84% of Apparel competitors
- •Jackets shows highest opportunity with $1,967 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •437 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
Range: $2 - $300
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$17K
Google Ads estimate
Yearly Ad Budget
$204K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| betsey johnsonEasy | 25K | $0.28 | $4.6K |
| wedding shoes | 19K | $0.92 | $15.5K |
| bridal shoesEasy | 9K | $0.93 | $8.1K |
| betsy | 9K | $0.42 | $362 |
| betsy johnsonEasy | 5K | $0.31 | $545 |
Trustpilot Rating
36 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Strong marketing efficiency and ROI
Weaknesses
- Trustpilot rating and review volume need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (2)
Fast Simon AI Search & Filters
Klaviyo ReviewsAnalytics
Google Analytics
Google Tag ManagerE-commerce Platform
ShopifyJavaScript
Back in Stock
Product Badges
Sales Channels
Similar Stores
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Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.
Wide Leg Pants for Women Flowy Palazzo Drawstring Elastic Waist Trousers with Pockets Summer Beach Vacation Clothes
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks
Summer Dresses for Women 2026 Elegant Classy Spring A Line Business Casual Work Graduation Cocktail Short Dress
Frequently Asked Questions About Betsey Johnson
Is Betsey Johnson a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Betsey Johnson is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Betsey Johnson safe to buy from? Is it a scam?
Betsey Johnson has a Trustpilot rating of 1.9/5 based on 36 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (70/100).
What is Betsey Johnson's EcomScout rating and what does it mean?
Betsey Johnson has an EcomScout rating of S (70/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Betsey Johnson generate?
Betsey Johnson receives approximately 16.8M visits per year with estimated monthly revenue of $2.4M - $5.5M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Betsey Johnson use?
We detected 2 Shopify apps on Betsey Johnson, including Fast Simon AI Search & Filters, Klaviyo Reviews. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Apparel store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Betsey Johnson. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.