Traffic breakdown: social 38%, organic 28%, direct 27%.
Product pricing: Average price of £39 (range: £8 – £80) — ≈ $50 USD. Mid-range pricing strategy.
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Top markets: GB (39%), US (27%), AU (18%).
Best-selling product: BW Golf Co. Sweatshirt [Navy] (£65). Other top sellers include BW Heritage Hoodie [Navy], BW Cross Check Polo [Black], BW Golf Co. T-Shirt [Navy].
How is the EcomScout Rating calculated? The B+ grade (43/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.