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Billy Reid

billyreid.com
74/100
EcomScout

Billy Reid receives an EcomScout Rating of S (74/100), ranking #324 out of 138,548 Shopify stores we track. This Apparel Retail store attracts 1.6M visits per year with estimated revenue of $521.6K - $1.2M/mo. It offers 541 products at an average price of $265.

Store descriptionModern designer men's clothing and women's clothing, men's and women's shoes and accessories, from Billy Reid. Classic American style through a modern lens.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$521.6K - $1.2M/mo
Est. Traffic/mo
137.2K
Products
541
Top Market
US (90%)
Top Channel
Search (39%)
Trustpilot
4.0/5 (4)

Store Intelligence Summary

Traffic breakdown: Search 39%, Direct 19%, Paid Referrals 17%, Mail 10%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $265. Positioned in the premium segment.

Ad spend: Estimated $21.1K/mo in paid search ($253.8K/yr). Moderate paid strategy supplementing organic growth.

Customer trust: Trustpilot score 4.0/5 based on 4 reviews. Good standing with customers.

Top markets: US (90%), VN (1%), MX (1%).

Best-selling product: Short Sleeve Linen Tuscumbia Shirt Button Down ($178.00). Other top sellers include Pensacola Polo, Vintage Stripe Sweater Polo, Short Sleeve Numajiri Beach Shirt.

How is the EcomScout Rating calculated? The S grade (74/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.5M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $10K+/month
  • This store outperforms 85% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
34.5%
Pages/Visit
4.7
Avg. Time on Site
1m 35s
Avg. Product Price
$265

Range: $0 - $1598

Rating Breakdown

Business Quality100/100
Revenue Performance80/100
Marketing Efficiency80/100
Trustpilot65/100
Traffic Growth55/100

Traffic Sources

Search38.8%
Direct19.1%
Paid Referrals17.4%
Mail10.3%
Social7.0%
Referrals5.1%

Marketing & Ad Spend

Monthly Ad Spend

$21K

Google Ads estimate

Yearly Ad Budget

$254K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
mr porterEasy66K$0.14$1.7K
american apparel41K$0.37$368
mens clothing29K$0.96$30.7K
mens fashion25K$1.36$9.5K
gstarEasy24K$0.07$1.4K

Trustpilot Rating

4.0

4 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
90.2%
🇻🇳Vietnam
1.4%
🇲🇽Mexico
1.3%
🇳🇱Netherlands
1.2%
🇬🇧United Kingdom
1.1%

Analysis

Strengths

  • Strong revenue performance and growth
  • High business quality and trust indicators
  • Strong marketing efficiency and ROI

Shopify Theme

Detecting theme...

Top Keywords

billy reidbillyreidbilly riedbilly reid'smen's derby shoes

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

E-commerce Platform

ShopifyOpenCart

Analytics

Google AnalyticsGoogle Tag ManagerHotjarMicrosoft Clarity

Reviews

TrustpilotOkendoOkendo

A/B Testing

Google OptimizeGoogle Optimize

Forms

TypeformForm BuilderContact Form

CDN

FastlyAWS CloudFrontjsDelivr

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

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Summer Dresses for Women 2026 Elegant Classy Spring A Line Business Casual Work Graduation Cocktail Short Dress

Summer Dresses for Women 2026 Elegant Classy Spring A Line Business Casual Work Graduation Cocktail Short Dress

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Frequently Asked Questions About Billy Reid

Is Billy Reid a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Billy Reid is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Billy Reid safe to buy from? Is it a scam?

Billy Reid has a Trustpilot rating of 4.0/5 based on 4 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (74/100).

What is Billy Reid's EcomScout rating and what does it mean?

Billy Reid has an EcomScout rating of S (74/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Billy Reid generate?

Billy Reid receives approximately 1.6M visits per year with estimated monthly revenue of $521.6K - $1.2M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Billy Reid use?

We detected 1 Shopify apps on Billy Reid, including Klaviyo Reviews. The store uses the "#252525" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Billy Reid. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Billy Reid Shopify store analysis • ApparelRetail • Unlikely Dropshipper • Rating: S

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