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bissell.co.nz

bissell.co.nz
31/100
EcomScout

bissell.co.nz receives an EcomScout Rating of B (31/100), ranking #34,035 out of 138,761 Shopify stores we track. This Cleaning Home & Garden store attracts 229.2K visits per year with estimated revenue of $4.0K - $10.0K/mo. It offers 547 products at an average price of $95.

Store descriptionWelcome to BISSELL® New Zealand. Celebrating 150 years of family-owned, cleaning innovation. From carpet cleaners and vacuums to steam mops and more.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$4.0K - $10.0K/mo
Est. Traffic/mo
19.1K
Products
547
Top Market
NZ (100%)
Top Channel
SearchOrganic (61%)

Store Intelligence Summary

Traffic breakdown: SearchOrganic 61%, Direct 25%, SocialOrganic 8%, DisplayAds 4%.

Product pricing: Average price of $95 (range: $10 – $699). Mid-range pricing strategy.

Top markets: NZ (100%).

Best-selling product: SpotClean Hose Assembly ($37.20). Other top sellers include Upright Vacuum Replacement Belt, Hose Assembly for SpotClean Professional 4720P, SpotClean Spot & Stain Formula (473ml).

How is the EcomScout Rating calculated? The B grade (31/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Cleaning Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$3.4M/mo
Total Stores
386
Avg Revenue
$9K/mo
Top 10% Threshold
$131K/mo

Competition Breakdown

13%
39%
26%
9%
13%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Cleaning market generates $3M/month across 386 stores
  • 13% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Cleaning stores earn $131K+/month
  • This store outperforms 93% of Cleaning competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
29.0%
Pages/Visit
6.0
Avg. Time on Site
1m 24s
Avg. Product Price
$95

Range: $10 - $699

Rating Breakdown

Business Quality80/100
Traffic Growth45/100
Revenue Performance29/100
Marketing Efficiency7/100

Traffic Sources

SearchOrganic60.9%
Direct24.9%
SocialOrganic8.2%
DisplayAds3.6%
SearchPaid2.0%
Mail0.4%
SocialPaid0.0%
GenAi0.0%
Affiliate0.0%

Top Countries

🇳🇿New Zealand
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

bissellbissell spot cleanercarpet cleanerbissel carpet cleanerbissell carpet cleaner nz

Tech Stack & Apps

Browse All Apps →

Pre-Order

Pre-Order

Product Badges

Sale Badge

E-commerce Platform

Shopify

Sales Channels

Shop

Payment

Shopify Payments

Analytics

Google AnalyticsGoogle Tag Manager

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Frequently Asked Questions About bissell.co.nz

Is bissell.co.nz a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, bissell.co.nz is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is bissell.co.nz safe to buy from? Is it a scam?

We don't have Trustpilot review data for bissell.co.nz. However, our EcomScout rating is B (31/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is bissell.co.nz's EcomScout rating and what does it mean?

bissell.co.nz has an EcomScout rating of B (31/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does bissell.co.nz generate?

bissell.co.nz receives approximately 229.2K visits per year with estimated monthly revenue of $4.0K - $10.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does bissell.co.nz use?

We detected 3 Shopify apps on bissell.co.nz, including Hero Slider, Foursixty Shoppable Social UGC, Klaviyo Reviews.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Cleaning store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against bissell.co.nz. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Cleaning store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

bissell.co.nz Shopify store analysis • CleaningHome & Garden • Unlikely Dropshipper • Rating: B

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