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bissell.com.au

bissell.com.au
63/100
EcomScout

bissell.com.au receives an EcomScout Rating of S (63/100), ranking #6,145 out of 735,590 Shopify stores we track. This Cleaning Supplies Home & Garden store attracts 1.4M visits per year with estimated revenue of $47.2K - $103.8K/mo. It offers 250 products at an average price of A$47.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$47.2K - $103.8K/mo
Est. Traffic/mo
113.7K
Products
250
Top Market
AU (90%)
Top Channel
organic (33%)
Trustpilot
3.3/5 (9)

Store Intelligence Summary

Traffic breakdown: organic 33%, paid 26%, direct 8%, social 7%.

Product pricing: Average price of A$47 (range: A$14 – A$109) — ≈ $31 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $300/mo in paid search ($3.6K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.3/5 based on 9 reviews. Mixed reviews — potential service or quality concerns.

Top markets: AU (90%), US (7%), IN (1%).

Best-selling product: Multi-Surface Pet Formula (1L) (A$13.95). Other top sellers include Hard Floor Sanitise Cleaning Formula (1L), Steam Shot.

How is the EcomScout Rating calculated? The S grade (63/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Cleaning Supplies Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$198K/mo
Total Stores
180
Avg Revenue
$1K/mo
Top 10% Threshold
$23K/mo

Competition Breakdown

48%
36%
11%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Cleaning Supplies market generates $0M/month across 180 stores
  • 2% are enterprise stores (>$100K/mo) — achievable market
  • 84% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Cleaning Supplies stores earn $23K+/month
  • This store outperforms 95% of Cleaning Supplies competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
48.2%
Pages/Visit
4.0
Avg. Time on Site
1m 47s
Avg. Product Price
A$47

≈ $31 USD

Range: A$14 - A$109

Rating Breakdown

Traffic Growth80/100
Business Quality76/100
Revenue Performance61/100
Trustpilot55/100
Marketing Efficiency36/100

Traffic Sources

organic33.4%
paid25.9%
direct8.1%
social7.3%
referral4.7%

Marketing & Ad Spend

Monthly Ad Spend

$300

Google Ads estimate

Yearly Ad Budget

$4K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
bissell partsEasy660$0.84$1.1K
bisssel440$1.47-
best carpet shampooers135$0.65$15

Trustpilot Rating

3.3

9 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
90.2%
🇺🇸United States
6.5%
🇮🇳India
1.4%
🇳🇿New Zealand
0.8%
🇬🇧United Kingdom
0.7%

Analysis

Strengths

  • Excellent traffic and growth metrics

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics

Shopify Theme

Detecting theme...

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Frequently Asked Questions About bissell.com.au

Is bissell.com.au a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, bissell.com.au is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.

Is bissell.com.au safe to buy from? Is it a scam?

bissell.com.au has a Trustpilot rating of 3.3/5 based on 9 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (63/100).

What is bissell.com.au's EcomScout rating and what does it mean?

bissell.com.au has an EcomScout rating of S (63/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does bissell.com.au generate?

bissell.com.au receives approximately 1.4M visits per year with estimated monthly revenue of $47.2K - $103.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does bissell.com.au use?

We detected 20 Shopify apps on bissell.com.au, including Pre-Order, Sale Badge, Shop and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Cleaning Supplies store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against bissell.com.au. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Cleaning Supplies store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

bissell.com.au Shopify store analysis • Cleaning SuppliesHome & Garden • Likely Dropshipper • Rating: S

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