Black Opal
blackopalbeauty.comBlack Opal receives an EcomScout Rating of A (50/100), ranking #51,629 out of 1,191,764 Shopify stores we track. This Makeup and Skincare Beauty & Personal Care store attracts 326.6K visits per year with estimated revenue of $7.9K - $15.4K/mo. It offers 63 products at an average price of $12.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 40%, paid 6%, referral 4%, direct 3%.
Product pricing: Average price of $12 (range: $3 – $15). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $2.2K/mo in paid search ($26.8K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.8/5 based on 2 reviews. Good standing with customers.
Top markets: US (60%), ZA (16%), RW (7%).
Best-selling product: Mist Me Not ($13.50). Other top sellers include Lip Oil, BLK/OPL TRUE COLOR® Skin Perfecting Stick Foundation SPF 15, BLK/OPL TRUE COLOR® Pore Perfecting Liquid Foundation.
Makeup and Skincare Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Makeup and Skincare market generates $1M/month across 106 stores
- •12% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Makeup and Skincare stores earn $137K+/month
- •This store outperforms 96% of Makeup and Skincare competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Makeup and Skincare
Best Selling Products
#1BLK/OPL Gift Card
$15
#2Mist Me Not
$13.50
#3Lip Oil
$9
#4BLK/OPL TRUE COLOR® Skin Perfecting Stick Foundation SPF 15
$14.50
#5BLK/OPL TRUE COLOR® Pore Perfecting Liquid Foundation
$14.95
#6BLK/OPL TRUE COLOR® Soft Velvet Finishing Powder
$13.50
#7BLK/OPL TRUE COLOR® Flawless Perfecting Concealer
$6
#8TOTAL COVERAGE™ Concealing Foundation
$12.95
#9TOTAL COVERAGE™ Face+ Body Concealer
$13.50
#10COLORSPLURGE™ High Shine Lip Gloss
$10.95
Range: $3 - $15
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$2K
Google Ads estimate
Yearly Ad Budget
$27K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| black opalEasy | 19K | $0.25 | $363 |
| black opal makeupEasy | 480 | $0.30 | $54 |
| opal makeup | 300 | $0.85 | - |
| black opal cosmeticsEasy | 270 | $0.35 | $46 |
| blackopalEasy | 220 | $2.46 | $602 |
Trustpilot Rating
2 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →
Store locatorSimilar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
eos Shea Better Body Lotion Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Natural Shea, Vegan, Vanilla Body Lotion, 16 fl oz
Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face
Frequently Asked Questions About Black Opal
Is Black Opal a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Black Opal is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Black Opal safe to buy from? Is it a scam?
Black Opal has a Trustpilot rating of 3.8/5 based on 2 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A (50/100).
What is Black Opal's EcomScout rating and what does it mean?
Black Opal has an EcomScout rating of A (50/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Black Opal generate?
Black Opal receives approximately 326.6K visits per year with estimated monthly revenue of $7.9K - $15.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Black Opal use?
We detected 8 Shopify apps on Black Opal, including Shop, Yotpo Reviews & UGC, LoyaltyLion and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Makeup and Skincare store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Black Opal. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup and Skincare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.