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Winky Lux

winkylux.com

Clean makeup and skincare designed to brighten your routine. Explore Winky Lux’s joyful, good-for-you beauty essentials.

48/100
EcomScout Rating
Rank #10,932 of 126,398
Products
78
Category Rank
N/A

Makeup Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$1.8M/mo
Total Stores
1,478
Avg Revenue
$1K/mo
Top 10% Threshold
$6K/mo

Competition Breakdown

43%
49%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Makeup market generates $2M/month across 1,478 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 92% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Makeup stores earn $6K+/month
  • This store outperforms 81% of Makeup competitors
  • High average order value ($183) suggests premium positioning works well
Analyzing...
Bounce Rate
50.3%
Pages/Visit
2.5
Avg. Time on Site
41s
Avg. Product Price
$27

Range: $8 - $100

Rating Breakdown

Business Quality75/100
Trustpilot55/100
Traffic Growth50/100
Revenue Performance44/100
Marketing Efficiency28/100

Traffic Sources

Direct49.7%
Search28.7%
Social14.2%
Referrals5.6%
Paid Referrals1.6%
Mail0.1%

Trustpilot Rating

3.5

5 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
80.3%
🇬🇧United Kingdom
4.0%
🇮🇳India
3.6%
🇨🇦Canada
2.9%
🇫🇷France
2.7%

Analysis

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

winky luxwinky lux lip balmwinky lu flower petal lip oilwinky lux matcha lip balmeyeshadow brushes cute

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

E-commerce Platform

ShopifyOpenCart

Sales Channels

Shop

Reviews

Yotpo Reviews & UGCBazaarvoiceYotpo

Subscriptions

ReChargeReCharge Subscriptions

Payment

Shopify PaymentsAfterpay

Customer Support

Gorgias

Trending Makeup Products

Products gaining popularity in Makeup right now, based on Amazon & Google Trends data.

UCANBE Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit

UCANBE Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit

86
$9.99+42%
wet n wild Silk Finish Lipstick, Hydrating Rich Buildable Lip Color, Formulated with Vitamins A,E, & Macadamia for Ultimate Hydration, Cruelty-Free & Vegan - Dark Pink Frost

wet n wild Silk Finish Lipstick, Hydrating Rich Buildable Lip Color, Formulated with Vitamins A,E, & Macadamia for Ultimate Hydration, Cruelty-Free & Vegan - Dark Pink Frost

78
$1.00+53%
Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight

Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight

74
$18.75+29%
Revlon Super Lustrous Lipstick, Creamy Formula For Soft, Fuller-Looking Lips, Moisturized Feel, 764 On the Mauve, 0.15 oz

Revlon Super Lustrous Lipstick, Creamy Formula For Soft, Fuller-Looking Lips, Moisturized Feel, 764 On the Mauve, 0.15 oz

73
$6.87+32%
See all trending Makeup products

Frequently Asked Questions About Winky Lux

Is Winky Lux a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Winky Lux is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Winky Lux safe to buy from? Is it a scam?

Winky Lux has a Trustpilot rating of 3.5/5 based on 5 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (48/100).

What is Winky Lux's EcomScout rating and what does it mean?

Winky Lux has an EcomScout rating of B+ (48/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Winky Lux generate?

Winky Lux receives approximately 729.0K visits per year with estimated monthly revenue of $21.3K - $49.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Winky Lux use?

We detected 1 Shopify apps on Winky Lux, including Klaviyo Reviews. The store uses the "GWA-Winky_Lux/production_2" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Makeup store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Winky Lux. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Winky Lux Shopify store analysis • MakeupBeauty & Personal Care • Likely Dropshipper • Rating: B+

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