Black Rifle Coffee
blackriflecoffee.comBlack Rifle Coffee receives an EcomScout Rating of S (67/100), ranking #1,748 out of 145,853 Shopify stores we track. This Beverages Food & Beverage store attracts 4.6M visits per year with estimated revenue of $143.5K - $319.0K/mo..
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Search 60%, Direct 27%, Referrals 4%, Mail 4%. This indicates a content-driven organic growth strategy.
Ad spend: Estimated $16.5K/mo in paid search ($197.6K/yr). Moderate paid strategy supplementing organic growth.
Customer trust: Trustpilot score 1.5/5 based on 1,847 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (88%), CA (2%), GB (1%).
Best-selling product: Just Black Roast ($$16.99). Other top sellers include Best Of BRCC, Beyond Black Roast, Freedom Roast.
Beverages Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Beverages market generates $8M/month across 3,675 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •84% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Beverages stores earn $18K+/month
- •This store outperforms 88% of Beverages competitors
- •Coffee shows highest opportunity with $2,291 median revenue and medium competition
- •54 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$16K
Google Ads estimate
Yearly Ad Budget
$198K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| black rifle coffeeEasy | 101K | - | - |
| black rifle coffee companyEasy | 11K | - | - |
| black rifleEasy | 3K | - | - |
| black rifle coffee near meEasy | 3K | - | - |
| blackriflecoffee | 3K | - | - |
Trustpilot Rating
1,847 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Weaknesses
- Product catalog quality is poor
Recommendations
- Enhance product descriptions, add more images, and expand catalog
Shopify Theme
Top Keywords
Tech Stack & Apps
CDN
Similar Stores
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Frequently Asked Questions About Black Rifle Coffee
Is Black Rifle Coffee a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Black Rifle Coffee is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is Black Rifle Coffee safe to buy from? Is it a scam?
Black Rifle Coffee has a Trustpilot rating of 1.5/5 based on 1,847 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (67/100).
What is Black Rifle Coffee's EcomScout rating and what does it mean?
Black Rifle Coffee has an EcomScout rating of S (67/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Black Rifle Coffee generate?
Black Rifle Coffee receives approximately 4.6M visits per year with estimated monthly revenue of $143.5K - $319.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Black Rifle Coffee use?
App detection data for Black Rifle Coffee is being updated. The store uses the "variables" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Beverages store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Black Rifle Coffee. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Beverages store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.