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Kusmi Tea

kusmitea.com
66/100
EcomScout

Kusmi Tea receives an EcomScout Rating of S (66/100), ranking #2,003 out of 138,471 Shopify stores we track. This Beverages Food & Beverage store attracts 2.8M visits per year with estimated revenue of $122.5K - $272.2K/mo. It offers 306 products at an average price of $20.

Store descriptionGrande maison de thé depuis 1867, Kusmi Tea est une marque française, Made in Normandie. Découvrez les thés et infusions Bio : thé vert, maté, thé noir, matcha, thé blanc, rooibos, thés Detox…

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$122.5K - $272.2K/mo
Est. Traffic/mo
231.2K
Products
306
Top Market
FR (46%)
Top Channel
Search (65%)
Trustpilot
4.3/5 (482)

Store Intelligence Summary

Traffic breakdown: Search 65%, Direct 21%, Mail 8%, Referrals 4%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $20 (range: $15 – $25). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $5.6K/mo in paid search ($67.7K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.3/5 based on 482 reviews. Good standing with customers.

Top markets: FR (46%), US (6%), CI (6%).

Best-selling product: AquaSummer ($15.00). Other top sellers include Rituel Minceur.

How is the EcomScout Rating calculated? The S grade (66/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Beverages Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$8.0M/mo
Total Stores
3,675
Avg Revenue
$2K/mo
Top 10% Threshold
$18K/mo

Competition Breakdown

26%
58%
13%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Beverages market generates $8M/month across 3,675 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 84% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Beverages stores earn $18K+/month
  • This store outperforms 88% of Beverages competitors
  • Coffee shows highest opportunity with $2,291 median revenue and medium competition
  • 54 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
43.5%
Pages/Visit
3.4
Avg. Time on Site
1m 35s
Avg. Product Price
$20

Range: $15 - $25

Rating Breakdown

Trustpilot90/100
Business Quality75/100
Traffic Growth60/100
Marketing Efficiency60/100
Revenue Performance59/100

Traffic Sources

Search64.7%
Direct21.1%
Mail7.9%
Referrals3.5%
Social1.4%
Paid Referrals0.7%

Marketing & Ad Spend

Monthly Ad Spend

$6K

Google Ads estimate

Yearly Ad Budget

$68K

Projected annually

Trustpilot Rating

4.3

482 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇫🇷France
45.7%
🇺🇸United States
5.9%
🇨🇮Ivory Coast
5.7%
🇩🇪Germany
5.4%
🇬🇧United Kingdom
3.1%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Shopify Theme

Detecting theme...

Top Keywords

kusmi teathekusmikusmiteatea

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (2)

E-commerce Platform

Shopify

Payment

Shopify Payments

Video

YouTube

Subscriptions

ReCharge Subscriptions

JavaScript

React

Analytics

Google AnalyticsSegmentGoogle Tag Manager

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Frequently Asked Questions About Kusmi Tea

Is Kusmi Tea a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Kusmi Tea is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Kusmi Tea safe to buy from? Is it a scam?

Kusmi Tea has a Trustpilot rating of 4.3/5 based on 482 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (66/100).

What is Kusmi Tea's EcomScout rating and what does it mean?

Kusmi Tea has an EcomScout rating of S (66/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Kusmi Tea generate?

Kusmi Tea receives approximately 2.8M visits per year with estimated monthly revenue of $122.5K - $272.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Kusmi Tea use?

We detected 2 Shopify apps on Kusmi Tea, including Klaviyo Reviews, C: Mega Menu. The store uses the "theme-kusmi-tea/main" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Beverages store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Kusmi Tea. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Beverages store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Kusmi Tea Shopify store analysis • BeveragesFood & Beverage • Likely Dropshipper • Rating: S

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