Back to Stores
blueruby.com homepage screenshot

blueruby.com

blueruby.com
53/100
EcomScout

blueruby.com receives an EcomScout Rating of A (53/100), ranking #39,046 out of 1,189,773 Shopify stores we track. This Apparel Fashion & Apparel store attracts 716.2K visits per year with estimated revenue of $56.1K - $121.6K/mo. It offers 2.5K+ products at an average price of CA$74.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$56.1K - $121.6K/mo
Est. Traffic/mo
59.7K
Products
2.5K+
Top Market
CA (90%)
Top Channel
organic (62%)

Store Intelligence Summary

Traffic breakdown: organic 62%, direct 24%, paid 10%, social 4%.

Product pricing: Average price of CA$74 (range: CA$20 – CA$165) — ≈ $55 USD. Mid-range pricing strategy.

0

Top markets: CA (90%), US (6%), IN (3%).

Best-selling product: Tiny Evil Eye Ring (CA$65). Other top sellers include Three Pearl Bracelet, 4 Prong CZ Single Stud | 2.5mm, Evil Eye Open CZ Bracelet.

How is the EcomScout Rating calculated? The A grade (53/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$51.0M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $10K+/month
  • This store outperforms 85% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
45.2%
Pages/Visit
6.2
Avg. Time on Site
3m 59s
Avg. Product Price
CA$74

≈ $55 USD

Range: CA$20 - CA$165

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Revenue Performance63/100
Marketing Efficiency21/100

Traffic Sources

organic61.6%
direct24.3%
paid9.6%
social4.4%
referral0.0%

Top Countries

🇨🇦Canada
90.1%
🇺🇸United States
6.3%
🇮🇳India
3.1%
🇦🇺Australia
0.6%

Analysis

Strengths

  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Hanes Men's Hoodie - EcoSmart Fleece Hooded Sweatshirt for Men & Women - Midweight Fleece - Big & Tall Available

Hanes Men's Hoodie - EcoSmart Fleece Hooded Sweatshirt for Men & Women - Midweight Fleece - Big & Tall Available

68
$8.00+15%
OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras | Comfortable,support and lift,no underwire,bralettes,plunge,full coverage,invisible,balconette,minimizer,no show,soft

OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras | Comfortable,support and lift,no underwire,bralettes,plunge,full coverage,invisible,balconette,minimizer,no show,soft

65
$18.99+15%
JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black

JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black

65
$38.47+7%
Water Shoes for Women Men Quick-Dry Aqua Socks Swim Beach Outfits Barefoot | Yoga Exercise Wear Sport Accessories Pool Camping Must Haves River Hiking Youth Adult

Water Shoes for Women Men Quick-Dry Aqua Socks Swim Beach Outfits Barefoot | Yoga Exercise Wear Sport Accessories Pool Camping Must Haves River Hiking Youth Adult

64
$5.63+15%
See all trending Apparel products

Frequently Asked Questions About blueruby.com

Is blueruby.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, blueruby.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is blueruby.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for blueruby.com. However, our EcomScout rating is A (53/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is blueruby.com's EcomScout rating and what does it mean?

blueruby.com has an EcomScout rating of A (53/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does blueruby.com generate?

blueruby.com receives approximately 716.2K visits per year with estimated monthly revenue of $56.1K - $121.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does blueruby.com use?

We detected 11 Shopify apps on blueruby.com, including Pre-Order, Trustpilot, Shop and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against blueruby.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

blueruby.com Shopify store analysis • ApparelFashion & Apparel • Unlikely Dropshipper • Rating: A

Last updated: