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Stirling Sports

stirlingsports.co.nz
70/100
EcomScout

Stirling Sports receives an EcomScout Rating of S (70/100), ranking #4,320 out of 1,125,961 Shopify stores we track. This Apparel Fashion & Apparel store attracts 3.2M visits per year with estimated revenue of $290.6K - $629.7K/mo. It offers 2.5K+ products at an average price of NZ$134.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$290.6K - $629.7K/mo
Est. Traffic/mo
263.0K
Products
2.5K+
Top Market
NZ (93%)
Top Channel
direct (49%)
Trustpilot
2.2/5 (20)

Store Intelligence Summary

Traffic breakdown: direct 49%, organic 37%, paid 9%, referral 2%.

Product pricing: Average price of NZ$134 (range: NZ$60 – NZ$400) — ≈ $82 USD. Mid-range pricing strategy.

Ad spend: Estimated $2/mo in paid search ($24/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.2/5 based on 20 reviews. Mixed reviews — potential service or quality concerns.

Top markets: NZ (93%), AU (1%), US (1%).

Best-selling product: LA Lakers Fleece Shorts (NZ$80). Other top sellers include Los Angeles Lakers Long Sleeve Top, New Era M NE0847Q326 MLB OLD SCHL TEE NEYYAN WHT - White, 940 A-Frame Detroit Tigers Snapback Cap.

How is the EcomScout Rating calculated? The S grade (70/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.7M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $10K+/month
  • This store outperforms 84% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
39.4%
Pages/Visit
4.2
Avg. Time on Site
3m 14s
Avg. Product Price
NZ$134

≈ $82 USD

Range: NZ$60 - NZ$400

Rating Breakdown

Traffic Growth85/100
Revenue Performance80/100
Business Quality80/100
Trustpilot40/100
Marketing Efficiency36/100

Traffic Sources

direct48.9%
organic36.6%
paid8.9%
referral1.9%
social0.9%

Marketing & Ad Spend

Monthly Ad Spend

$2

Google Ads estimate

Yearly Ad Budget

$24

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
stirling sports nzEasy40--

Trustpilot Rating

2.2

20 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇳🇿New Zealand
93.1%
🇦🇺Australia
1.2%
🇺🇸United States
1.0%
🇻🇳Vietnam
1.0%
🇬🇧United Kingdom
0.9%

Analysis

Strengths

  • Strong revenue performance and growth
  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Stirling Sports

Is Stirling Sports a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Stirling Sports is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Stirling Sports safe to buy from? Is it a scam?

Stirling Sports has a Trustpilot rating of 2.2/5 based on 20 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (70/100).

What is Stirling Sports's EcomScout rating and what does it mean?

Stirling Sports has an EcomScout rating of S (70/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Stirling Sports generate?

Stirling Sports receives approximately 3.2M visits per year with estimated monthly revenue of $290.6K - $629.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Stirling Sports use?

We detected 13 Shopify apps on Stirling Sports, including Shop, Klaviyo: Email Marketing & SMS, Frequently Bought Together and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Stirling Sports. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Stirling Sports Shopify store analysis • ApparelFashion & Apparel • Unlikely Dropshipper • Rating: S

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