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boley.com

boley.com
28/100
EcomScout

boley.com receives an EcomScout Rating of C+ (28/100), ranking #44,188 out of 138,548 Shopify stores we track. This Toys Parenting store attracts 30.6K visits per year with estimated revenue of $1.0K - $2.4K/mo. It offers 314 products at an average price of $21.

Store descriptionCheck out our exciting collection of educational toys & games, plus FREE resources & activities for parents and their children!

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$1.0K - $2.4K/mo
Est. Traffic/mo
2.5K
Products
314
Top Market
US (100%)
Top Channel
N/A

Store Intelligence Summary

Product pricing: Average price of $21 (range: $4 – $70). Budget-friendly positioning targeting volume sales.

Top markets: US (100%).

Best-selling product: Boley Dino Cage Truck ($45.95). Other top sellers include Boley 5PK DIY Dino Set, Shark Sprinkler, Boley 9pc Cute Shark.

How is the EcomScout Rating calculated? The C+ grade (28/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Toys Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$3.9M/mo
Total Stores
386
Avg Revenue
$10K/mo
Top 10% Threshold
$130K/mo

Competition Breakdown

11%
39%
28%
10%
12%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Toys market generates $4M/month across 386 stores
  • 12% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Toys stores earn $130K+/month
  • This store outperforms 92% of Toys competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
37.5%
Pages/Visit
2.2
Avg. Time on Site
39s
Avg. Product Price
$21

Range: $4 - $70

Rating Breakdown

Business Quality86/100
Traffic Growth30/100
Revenue Performance24/100
Marketing Efficiency21/100

Traffic Sources

Social0.0%
Paid Referrals0.0%
Mail0.0%
Referrals0.0%
Search0.0%
Direct0.0%

Marketing & Ad Spend

Top Paid Keywords

KeywordVolumeCPCCost/mo
boley nature world dinosaursEasy50--
boley tm0428$1.18-

Top Countries

🇺🇸United States
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

dinosaur toyskids cash register with scanner and beltmini dinosaursdance robotremote control robot

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Sales Channels

Shop

Email Marketing

Klaviyo: Email Marketing & SMSPrivyKlaviyoPrivy

Social Proof

Privy

Popups

Privy

Forms

Form Builder

Trending Toys Products

Products gaining popularity in Toys right now, based on Amazon & Google Trends data.

Owala FreeSip Insulated Stainless Steel Water Bottle with Straw, BPA-Free Sports Water Bottle, Great for Travel, 24 Oz, Black Cherry

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bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk

bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk

64
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Ridgid - CC247 RIDGID 40617 Model 101 Close Quarters Tubing Cutter, 1/4-inch to 1-1/8-inch Tube Cutter Silver

Ridgid - CC247 RIDGID 40617 Model 101 Close Quarters Tubing Cutter, 1/4-inch to 1-1/8-inch Tube Cutter Silver

61
$22.54+83%
Delta Mylan (1-Pack) Toilet Paper Holder Champagne Bronze Pivoting Tissue Roll Rod, Organization and Storage, Wall Mounteded Gold Bathroom Accessories MYN50-CZ

Delta Mylan (1-Pack) Toilet Paper Holder Champagne Bronze Pivoting Tissue Roll Rod, Organization and Storage, Wall Mounteded Gold Bathroom Accessories MYN50-CZ

48
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Frequently Asked Questions About boley.com

Is boley.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, boley.com is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is boley.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for boley.com. However, our EcomScout rating is C+ (28/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is boley.com's EcomScout rating and what does it mean?

boley.com has an EcomScout rating of C+ (28/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does boley.com generate?

boley.com receives approximately 30.6K visits per year with estimated monthly revenue of $1.0K - $2.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does boley.com use?

We detected 3 Shopify apps on boley.com, including SmartCS: Currency Converter, PageFly Landing Page Builder, Okas Live Search & Filter. The store uses the "Atlantic" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Toys store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against boley.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Toys store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

boley.com Shopify store analysis • ToysParenting • Likely Dropshipper • Rating: C+

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