Boori
boori.com.auBoori receives an EcomScout Rating of S (66/100), ranking #2,355 out of 200,211 Shopify stores we track. This Furniture Baby & Kids store attracts 1.7M visits per year with estimated revenue of $83.6K - $184.0K/mo. It offers 544 products at an average price of $120.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 21%, referral 1%.
Product pricing: Average price of $120 (range: $20 – $408). Positioned in the premium segment.
Ad spend: Estimated $165/mo in paid search ($2.0K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 1.8/5 based on 53 reviews. Mixed reviews — potential service or quality concerns.
Top markets: AU (89%), US (5%), GB (2%).
Best-selling product: Baby Cot Fitted Mattress Protector 132 x 70cm ($37.95). Other top sellers include Universal Jersey Cotton Cot Fitted Sheet, Tidy Foot Step Stool, Cot Bed Pocket Spring Mattress 132 x 70cm.
Furniture Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Furniture market generates $7M/month across 4,835 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Furniture stores earn $11K+/month
- •This store outperforms 87% of Furniture competitors
- •Chairs shows highest opportunity with $1,673 median revenue and medium competition
- •High average order value ($253) suggests premium positioning works well
Top Apps in Furniture
Best Selling Products
#1Baby Cot Fitted Mattress Protector 132 x 70cm
$37.95
#2Universal Jersey Cotton Cot Fitted Sheet
$26.95
#3Tidy Foot Step Stool
$30.95
#4Cot Bed Pocket Spring Mattress 132 x 70cm
$157.95
#5Toddler Bed Guard Panel | Safety Rail | Boori Australia
$70.95
#6Kids Bed Guard Panel
$99.95
#7Connecting Bolts 4pk
$19.95
#8Glide Pins 4pk
$19.95
#9Single Bed Pocket Spring Mattress 188 x 90cm
$342.95
#10Tidy Toy Cabinet
$251.95
Range: $20 - $408
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$165
Google Ads estimate
Yearly Ad Budget
$2K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| baby furniture | 3K | $1.07 | $10.6K |
| baby toys perth | 208 | - | - |
| childrens bedsEasy | 180 | $0.58 | $1.6K |
Trustpilot Rating
53 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- High-quality product catalog
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
Shopify Theme
Tech Stack & Apps
Browse All Apps →
Loox Photo ReviewsSimilar Stores
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Products gaining popularity in Furniture right now, based on Amazon & Google Trends data.
DUMOS 31 Inch Small Computer Desk for Home Office, Gaming Writing Desks for Bedroom Modern Study Work Table Simple Style Workstation with Reinforcement Structure, Black
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9-Drawer Dresser for Bedroom, Anti-Tip Tall Storage Organizer Chest of Drawers with Wooden Top and Metal Frame Fabric Bins for Closet, Living Room, Hallway, Entryway, Black
NEO CHAIR Office Desk Computer Chair Ergonomic Mesh Gaming Cushion Seat with Comfy Lumbar Mid Back Support Adjustable Height Swivel Rolling Wheels for Home Task (Mesh Black)
Frequently Asked Questions About Boori
Is Boori a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Boori is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Boori safe to buy from? Is it a scam?
Boori has a Trustpilot rating of 1.8/5 based on 53 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (66/100).
What is Boori's EcomScout rating and what does it mean?
Boori has an EcomScout rating of S (66/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Boori generate?
Boori receives approximately 1.7M visits per year with estimated monthly revenue of $83.6K - $184.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Boori use?
We detected 11 Shopify apps on Boori, including Shop, Yotpo Reviews & UGC, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Furniture store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Boori. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Furniture store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.