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Borghese

borghese.com
64/100
EcomScout

Borghese receives an EcomScout Rating of S (64/100), ranking #3,525 out of 343,192 Shopify stores we track. This Skincare and Cosmetics Beauty & Personal Care store attracts 536.0K visits per year with estimated revenue of $53.9K - $104.8K/mo. It offers 55 products at an average price of $54.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$53.9K - $104.8K/mo
Est. Traffic/mo
44.7K
Products
55
Top Market
US (94%)
Top Channel
direct (14%)
Trustpilot
4.0/5 (3)

Store Intelligence Summary

Traffic breakdown: direct 14%.

Product pricing: Average price of $54 (range: $16 – $98). Mid-range pricing strategy.

Ad spend: Estimated $6.3K/mo in paid search ($75.0K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.0/5 based on 3 reviews. Good standing with customers.

Top markets: US (94%), CA (3%), ES (2%).

Best-selling product: Advanced Fango Active Mud Mask for Face and Body ($58). Other top sellers include Advanced Fango Delicato Mud Mask, Crema Saponetta Creme Cleanser, Crema Saponetta Creme Cleanser, Travel-Size.

How is the EcomScout Rating calculated? The S grade (64/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Skincare and Cosmetics Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$91K/mo
Total Stores
29
Avg Revenue
$3K/mo
Top 10% Threshold
$29K/mo

Competition Breakdown

21%
45%
28%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Skincare and Cosmetics market generates $0M/month across 29 stores
  • 7% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Skincare and Cosmetics stores earn $29K+/month
  • This store outperforms 89% of Skincare and Cosmetics competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
28.7%
Pages/Visit
4.2
Avg. Time on Site
2m 33s
Avg. Product Price
$54

Range: $16 - $98

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Trustpilot65/100
Revenue Performance56/100
Marketing Efficiency44/100

Traffic Sources

direct14.4%
organic0.0%
paid0.0%
social0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$6K

Google Ads estimate

Yearly Ad Budget

$75K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
elizabeth ardenEasy15K$0.96$8.2K
elemisEasy14K$1.63$12
borghese2K$0.95$2.3K
elemis cleansing balmEasy2K--
katesomerville.com2K$0.47$2

Trustpilot Rating

4.0

3 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
94.0%
🇨🇦Canada
3.4%
🇪🇸Spain
1.8%
🇬🇧United Kingdom
0.8%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Blue Lizard Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz

Blue Lizard Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz

97
$15.49+129%
medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid | Ideal for All, Korean Skin Care, 70 Pads (1 Pack)

medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid | Ideal for All, Korean Skin Care, 70 Pads (1 Pack)

91
$18.90+145%
Banana Boat Sport Ultra SPF 50 Sunscreen Spray | Banana Boat Sunscreen Spray SPF 50, Water Resistant, Oxybenzone Free, Sunblock, 6oz each Twin Pack

Banana Boat Sport Ultra SPF 50 Sunscreen Spray | Banana Boat Sunscreen Spray SPF 50, Water Resistant, Oxybenzone Free, Sunblock, 6oz each Twin Pack

86
$13.97+136%
CeraVe Moisturizing Cream, Body and Face Moisturizer for Dry Skin, Body Cream with Hyaluronic Acid and Ceramides, Daily Moisturizer, Oil-Free, Fragrance Free, Non-Comedogenic, 19 Ounce

CeraVe Moisturizing Cream, Body and Face Moisturizer for Dry Skin, Body Cream with Hyaluronic Acid and Ceramides, Daily Moisturizer, Oil-Free, Fragrance Free, Non-Comedogenic, 19 Ounce

86
$17.06+97%
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Frequently Asked Questions About Borghese

Is Borghese a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Borghese is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Borghese safe to buy from? Is it a scam?

Borghese has a Trustpilot rating of 4.0/5 based on 3 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (64/100).

What is Borghese's EcomScout rating and what does it mean?

Borghese has an EcomScout rating of S (64/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Borghese generate?

Borghese receives approximately 536.0K visits per year with estimated monthly revenue of $53.9K - $104.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Borghese use?

We detected 5 Shopify apps on Borghese, including Pre-Order, Shop, Yotpo Reviews & UGC and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Skincare and Cosmetics store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Borghese. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Skincare and Cosmetics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Borghese Shopify store analysis • Skincare and CosmeticsBeauty & Personal Care • Unlikely Dropshipper • Rating: S

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