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BORN PRETTY homepage screenshot

BORN PRETTY

bornpretty.com

BORN PRETTY offers a range of gel nail polish, nail stamping, acrylic dip powder nails, nail polish, nail stickers, nail tools and more nail art products.

47/100
EcomScout Rating
Rank #11,740 of 125,416
Products
2.5K+
Category Rank
#1888
in Makeup

Makeup Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$1.8M/mo
Total Stores
1,478
Avg Revenue
$1K/mo
Top 10% Threshold
$6K/mo

Competition Breakdown

43%
49%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Makeup market generates $2M/month across 1,478 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 92% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Makeup stores earn $6K+/month
  • This store outperforms 81% of Makeup competitors
  • High average order value ($183) suggests premium positioning works well
Analyzing...
Bounce Rate
50.9%
Pages/Visit
2.7
Avg. Time on Site
1m 7s
Avg. Product Price
$5

Range: $1 - $10

Rating Breakdown

Business Quality75/100
Trustpilot70/100
Traffic Growth55/100
Marketing Efficiency43/100
Revenue Performance27/100

Traffic Sources

Search45.7%
Direct41.5%
Social6.1%
Referrals5.0%
Paid Referrals1.5%
Mail0.2%

Marketing & Ad Spend

Monthly Ad Spend

$106

Google Ads estimate

Yearly Ad Budget

$1K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
born prettyEasy3K--
bornprettystoreEasy1K--
bornprettyEasy1K--
nail kits810$0.42$32
born pretty nail polishEasy660--

Trustpilot Rating

3.5

244 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
49.3%
🇻🇳Vietnam
6.1%
🇮🇹Italy
5.9%
🇬🇧United Kingdom
5.8%
🇫🇷France
4.8%

Analysis

Weaknesses

  • Revenue performance needs improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

born prettyborn pretty gel polishscary story time nail artbornprettyborn pretty nails

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Analytics

Google AnalyticsGoogle Tag Manager

Sales Channels

ShopBuy Button channel

Advertising

Snapchat Pixel

CDN

AWS CloudFront

Payment

Shopify Payments

Trending Makeup Products

Products gaining popularity in Makeup right now, based on Amazon & Google Trends data.

UCANBE Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit

UCANBE Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit

86
$9.99+42%
wet n wild Silk Finish Lipstick, Hydrating Rich Buildable Lip Color, Formulated with Vitamins A,E, & Macadamia for Ultimate Hydration, Cruelty-Free & Vegan - Dark Pink Frost

wet n wild Silk Finish Lipstick, Hydrating Rich Buildable Lip Color, Formulated with Vitamins A,E, & Macadamia for Ultimate Hydration, Cruelty-Free & Vegan - Dark Pink Frost

78
$1.00+53%
Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight

Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight

74
$18.75+29%
Revlon Super Lustrous Lipstick, Creamy Formula For Soft, Fuller-Looking Lips, Moisturized Feel, 764 On the Mauve, 0.15 oz

Revlon Super Lustrous Lipstick, Creamy Formula For Soft, Fuller-Looking Lips, Moisturized Feel, 764 On the Mauve, 0.15 oz

73
$6.87+32%
See all trending Makeup products

Frequently Asked Questions About BORN PRETTY

Is BORN PRETTY a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, BORN PRETTY is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is BORN PRETTY safe to buy from? Is it a scam?

BORN PRETTY has a Trustpilot rating of 3.5/5 based on 244 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (47/100).

What is BORN PRETTY's EcomScout rating and what does it mean?

BORN PRETTY has an EcomScout rating of B+ (47/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does BORN PRETTY generate?

BORN PRETTY receives approximately 1.2M visits per year with estimated monthly revenue of $7.6K - $17.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does BORN PRETTY use?

We detected 4 Shopify apps on BORN PRETTY, including GOAFFPRO ‑ Affiliate Marketing, Klaviyo Reviews, TrackOrder ‑ Tracking & Sync and more. The store uses the "kalles-v5-1-0-official" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Makeup store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against BORN PRETTY. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

BORN PRETTY Shopify store analysis • MakeupBeauty & Personal Care • Likely Dropshipper • Rating: B+

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