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Boroughbroth

boroughbroth.co.uk

Delicious, organic, award-winning bone broths, made using the finest ingredients in the UK. Perfect for drinking or to use in your favourite recipes.

44/100
EcomScout Rating
Rank #14,244 of 125,475
Products
21
Category Rank
#778
in Groceries

Groceries Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$8.6M/mo
Total Stores
541
Avg Revenue
$16K/mo
Top 10% Threshold
$176K/mo

Competition Breakdown

34%
34%
9%
17%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Groceries market generates $9M/month across 541 stores
  • 17% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Groceries stores earn $176K+/month
  • This store outperforms 91% of Groceries competitors
  • Low average order value ($0) — consider bundling or upsells
  • 92 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
60.0%
Pages/Visit
1.5
Avg. Time on Site
26s
Avg. Product Price
$5

Range: $5 - $5

Rating Breakdown

Business Quality85/100
Trustpilot70/100
Traffic Growth50/100
Revenue Performance27/100
Marketing Efficiency26/100

Traffic Sources

Search56.5%
Direct29.7%
Referrals5.2%
Paid Referrals5.0%
Social3.4%
Mail0.1%

Trustpilot Rating

4.0

21 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
61.1%
🇺🇸United States
20.1%
🇮🇳India
6.6%
🇩🇪Germany
4.8%
🇫🇷France
4.1%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Product catalog quality is poor
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Enhance product descriptions, add more images, and expand catalog
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

bone brothborough brothbrothbeef ramenbone broth uk

Tech Stack & Apps

Browse All Apps →

Analytics

Google AnalyticsGoogle Tag Manager

CDN

jsDelivrCloudflarecdnjsAWS CloudFront

E-commerce Platform

Shopify

Sales Channels

Shop

Payment

Shopify Payments

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Trending Groceries Products

Products gaining popularity in Groceries right now, based on Amazon & Google Trends data.

Organic Strawberries, 1 Lb

Organic Strawberries, 1 Lb

92
$3.68+120%
Medium Hass Avocado

Medium Hass Avocado

85
$0.68+7%
PRODUCE Organic Mandarin Bag, 48 OZ

PRODUCE Organic Mandarin Bag, 48 OZ

83
$7.99+25%
HOSTACK 71" Pantry Cabinet with Charging Station, Tall Kitchen Pantry Storage Cabinet with Microwave Stand, Farmhouse Kitchen Hutch with Storage Drawers for Living Room, Dining Room, White

HOSTACK 71" Pantry Cabinet with Charging Station, Tall Kitchen Pantry Storage Cabinet with Microwave Stand, Farmhouse Kitchen Hutch with Storage Drawers for Living Room, Dining Room, White

79
$229.99+23%
See all trending Groceries products

Frequently Asked Questions About Boroughbroth

Is Boroughbroth a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Boroughbroth is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Boroughbroth safe to buy from? Is it a scam?

Boroughbroth has a Trustpilot rating of 4.0/5 based on 21 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (44/100).

What is Boroughbroth's EcomScout rating and what does it mean?

Boroughbroth has an EcomScout rating of B+ (44/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Boroughbroth generate?

Boroughbroth receives approximately 424.7K visits per year with estimated monthly revenue of $8.0K - $19.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Boroughbroth use?

We detected 2 Shopify apps on Boroughbroth, including Advanced Predictive Search, Klaviyo Reviews. The store uses the "BoroughBroth/main" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Groceries store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Boroughbroth. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Groceries store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Boroughbroth Shopify store analysis • GroceriesFood & Beverage • Likely Dropshipper • Rating: B+

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