Borough Kitchen
boroughkitchen.comBorough Kitchen receives an EcomScout Rating of S (75/100), ranking #268 out of 199,057 Shopify stores we track. This Kitchen Home & Garden store attracts 2.4M visits per year with estimated revenue of $874.2K - $2.2M/mo. It offers 2.2K products at an average price of $609.
Store descriptionBorough Kitchen sells everything the home chef needs for the kitchen and table. Fast UK delivery (free on orders over £60).
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: SearchOrganic 40%, SearchPaid 27%, Direct 17%, DisplayAds 6%.
Product pricing: Average price of $609 (range: $25 – $6289). Positioned in the premium segment.
Ad spend: Estimated $795/mo in paid search ($9.5K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.8/5 based on 9,300 reviews. Excellent reputation — customers rate this store highly.
Top markets: GB (72%), US (4%), FR (2%).
Best-selling product: HORL 3 Knife Sharpener / Oak ($169.00). Other top sellers include Borough Kitchen Chopping Board / Black, Mauviel M'Cook Frying Pan, The Chef's Press.
Kitchen Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Kitchen market generates $6M/month across 822 stores
- •16% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Kitchen stores earn $190K+/month
- •This store outperforms 96% of Kitchen competitors
- •Low average order value ($0) — consider bundling or upsells
- •130 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
#1HORL 3 Knife Sharpener / Oak
$169.00
#2Borough Kitchen Digital Gift Card
$25.00
#3Borough Kitchen Paper Gift Card
$25.00
#4Borough Kitchen Chopping Board / Black
$26.00
#5Mauviel M'Cook Frying Pan
$185.00
#6The Chef's Press
$33.00
#7Hestan NanoBond Titanium Frying Pan
$175.00
#8Blok Naka Table Grill / Patina
$695.00
#9De Buyer Mineral B Pro Frying Pan
$60.00
#10Borough Kitchen End Grain Carving Board / Ash
$99.00
Range: $25 - $6289
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$795
Google Ads estimate
Yearly Ad Budget
$10K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| shun knivesEasy | 14K | $0.67 | $551 |
| pasta makerEasy | 12K | $0.24 | - |
| wine decanterEasy | 8K | $1.24 | $1.3K |
| kitchen utensil holderEasy | 3K | $0.79 | $379 |
| wooden spoonsEasy | 3K | $0.35 | $189 |
Trustpilot Rating
9,300 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Strong revenue performance and growth
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (1)
Klaviyo ReviewsMarketing
Reviews
Analytics
Google Analytics
Google Tag Manager
Facebook PixelSearch
Bundles
Pre-Order
Similar Stores
View all →Frequently Asked Questions About Borough Kitchen
Is Borough Kitchen a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Borough Kitchen is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Borough Kitchen safe to buy from? Is it a scam?
Borough Kitchen has a Trustpilot rating of 4.8/5 based on 9,300 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (75/100).
What is Borough Kitchen's EcomScout rating and what does it mean?
Borough Kitchen has an EcomScout rating of S (75/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Borough Kitchen generate?
Borough Kitchen receives approximately 2.4M visits per year with estimated monthly revenue of $874.2K - $2.2M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Borough Kitchen use?
We detected 1 Shopify apps on Borough Kitchen, including Klaviyo Reviews. The store uses the "PRODUCTION Release - 1.33" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Kitchen store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Borough Kitchen. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Kitchen store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.