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59/100
EcomScout

Bosie receives an EcomScout Rating of S (59/100), ranking #11,243 out of 887,232 Shopify stores we track. This Outdoor Gear Sports & Outdoors store attracts 445.4K visits per year with estimated revenue of $103.3K - $223.8K/mo. It offers 242 products at an average price of £143.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$103.3K - $223.8K/mo
Est. Traffic/mo
37.1K
Products
242
Top Market
GB (51%)
Top Channel
direct (37%)
Trustpilot
2.9/5 (2)

Store Intelligence Summary

Traffic breakdown: direct 37%, organic 20%, social 18%, paid 13%.

Product pricing: Average price of £143 (range: £131 – £196) — ≈ $182 USD. Positioned in the premium segment.

Ad spend: Estimated $126/mo in paid search ($1.5K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.9/5 based on 2 reviews. Mixed reviews — potential service or quality concerns.

Top markets: GB (51%), US (29%), AU (7%).

Best-selling product: Harley of Scotland Mens Seamless Saddle Shoulder Shetland Sweater - Navy (£131.25). Other top sellers include Harley of Scotland Seamless Saddle Shoulder Men's Shetland Sweater- Med Grey, Bosie Sherpa Shetland Undyed Voe - Warm Black, Harley of Scotland Mens Shetland Eton Collar Sweater - Volcano / Midnight Black.

How is the EcomScout Rating calculated? The S grade (59/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Outdoor Gear Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$17.4M/mo
Total Stores
5,117
Avg Revenue
$3K/mo
Top 10% Threshold
$54K/mo

Competition Breakdown

31%
36%
22%
5%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Outdoor Gear market generates $17M/month across 5,117 stores
  • 6% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Outdoor Gear stores earn $54K+/month
  • This store outperforms 94% of Outdoor Gear competitors
  • Low average order value ($0) — consider bundling or upsells
  • 304 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
33.3%
Pages/Visit
6.9
Avg. Time on Site
3m 36s
Avg. Product Price
£143

≈ $182 USD

Range: £131 - £196

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Revenue Performance65/100
Trustpilot45/100
Marketing Efficiency22/100

Traffic Sources

direct36.6%
organic19.9%
social17.7%
paid13.0%
referral4.2%

Marketing & Ad Spend

Monthly Ad Spend

$126

Google Ads estimate

Yearly Ad Budget

$2K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
bosie1K--
harley of scotland usa230--
shetland sweatersEasy180$0.16$1
bosie clothing90--
bosie sweatersEasy90--

Trustpilot Rating

2.9

2 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
50.6%
🇺🇸United States
28.6%
🇦🇺Australia
7.1%
🇫🇷France
3.7%
🇩🇪Germany
3.3%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Outdoor Gear Products

Products gaining popularity in Outdoor Gear right now, based on Amazon & Google Trends data.

Camping Tent 2-4 Person, Waterproof Windproof Tent with Rainfly Easy Set up-Portable Dome Tents for Camping…

Camping Tent 2-4 Person, Waterproof Windproof Tent with Rainfly Easy Set up-Portable Dome Tents for Camping…

99
$39.99+113%
FanttikOutdoor Camping Tent 4/6/8/10 Person Instant Cabin Tent Setup in 60 Seconds with Rainfly & Windproof Portable with Carry Bag for Family Camping & Hiking

FanttikOutdoor Camping Tent 4/6/8/10 Person Instant Cabin Tent Setup in 60 Seconds with Rainfly & Windproof Portable with Carry Bag for Family Camping & Hiking

96
$127.99+69%
Men's Ankle High Waterproof Hiking Boots Outdoor Lightweight Shoes Trekking Trails Armadillo

Men's Ankle High Waterproof Hiking Boots Outdoor Lightweight Shoes Trekking Trails Armadillo

89
$46.68+64%
MATEIN Travel Laptop Backpack, Business Anti Theft Slim Sturdy Laptops Backpack Personal Item Bag, Water Resistant College School Computer Bag Gift for Men & Women Fits 15.6 Inch Notebook, Grey

MATEIN Travel Laptop Backpack, Business Anti Theft Slim Sturdy Laptops Backpack Personal Item Bag, Water Resistant College School Computer Bag Gift for Men & Women Fits 15.6 Inch Notebook, Grey

88
$19.79+187%
See all trending Outdoor Gear products

Frequently Asked Questions About Bosie

Is Bosie a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Bosie is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Bosie safe to buy from? Is it a scam?

Bosie has a Trustpilot rating of 2.9/5 based on 2 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (59/100).

What is Bosie's EcomScout rating and what does it mean?

Bosie has an EcomScout rating of S (59/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Bosie generate?

Bosie receives approximately 445.4K visits per year with estimated monthly revenue of $103.3K - $223.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Bosie use?

We detected 8 Shopify apps on Bosie, including Shop, Judge.me Product Reviews, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Outdoor Gear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Bosie. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Gear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Bosie Shopify store analysis • Outdoor GearSports & Outdoors • Unlikely Dropshipper • Rating: S

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