bostonscally.com
bostonscally.combostonscally.com receives an EcomScout Rating of S (62/100), ranking #7,749 out of 888,587 Shopify stores we track. This Apparel Retail store attracts 13.3M visits per year with estimated revenue of $870.2K - $2.0M/mo. It offers 614 products at an average price of $40.
Store descriptionWhether you refer to it as a flat cap, driver's cap, or the classic scally cap, it's all the same. And you can get the best caps here at Boston Scally Co.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Direct 38%, SocialPaid 14%, SearchOrganic 13%, Mail 12%. High direct traffic suggests strong brand recognition.
Product pricing: Average price of $40. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $9.6K/mo in paid search ($114.6K/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: US (97%), GB (1%), CA (1%).
Best-selling product: The Saltbox Boston Scally Cap - Blue Patchwork ($52). Other top sellers include Boston Scally Jaws Captain Quint Tee T-Shirt - Heather Slate Blue, Boston Scally Jaws Shark Tours Tee T-Shirt - Sand, Boston Scally Jaws Captain Quint Pin Set.
Apparel Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Apparel market generates $50M/month across 32,395 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Apparel stores earn $11K+/month
- •This store outperforms 85% of Apparel competitors
- •Jackets shows highest opportunity with $1,967 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •437 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Apparel
Best Selling Products
#1The Saltbox Boston Scally Cap - Blue Patchwork
$52
#2Boston Scally Jaws Captain Quint Tee T-Shirt - Heather Slate Blue
$35
#3Boston Scally Jaws Shark Tours Tee T-Shirt - Sand
$35
#4Boston Scally Jaws Captain Quint Pin Set
$28
#5Boston Scally The Cottage Cap Pin
$8
#6The Cottage Boston Scally Cap - Sand
$52
#7The Cottage Boston Scally Cap - Aged Cedar
$52
#8The Cottage Boston Scally Cap - Saltwater Blue
$52
#9Boston Scally The 250th Anniversary Cap Pin
$8
#10Boston Scally The American Flags Cap Pin
$8
Range: $0 - $98
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$10K
Google Ads estimate
Yearly Ad Budget
$115K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| caps | 52K | $0.98 | $9.1K |
| gifts | 37K | $1.16 | $9.3K |
| hat store near me | 14K | - | - |
| hat stores near me | 13K | $1.44 | $1 |
| hodgetwinsEasy | 9K | - | - |
Top Countries
Analysis
Weaknesses
- Trustpilot rating and review volume need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (4)
Klaviyo Reviews
C: Mega Menu
endereco Address Validation0
Offr Calculator0Email Marketing
E-commerce Platform
ShopifyAnalytics
Google Analytics
Google Tag ManagerPayment
Shopify PaymentsReviews
Pre-Order
Similar Stores
View all →Trending Apparel Products
Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.
Men's Crew T-Shirts, Multipack, Style G1100
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks
Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress
Men's Crew T-Shirts, Multipack, Style G1100
Frequently Asked Questions About bostonscally.com
Is bostonscally.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, bostonscally.com is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is bostonscally.com safe to buy from? Is it a scam?
We don't have Trustpilot review data for bostonscally.com. However, our EcomScout rating is S (62/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is bostonscally.com's EcomScout rating and what does it mean?
bostonscally.com has an EcomScout rating of S (62/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does bostonscally.com generate?
bostonscally.com receives approximately 13.3M visits per year with estimated monthly revenue of $870.2K - $2.0M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does bostonscally.com use?
We detected 4 Shopify apps on bostonscally.com, including Klaviyo Reviews, C: Mega Menu, endereco Address Validation and more. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Apparel store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against bostonscally.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.