BoutiqueRugs.com
boutiquerugs.comBoutiqueRugs.com receives an EcomScout Rating of S (76/100), ranking #188 out of 199,057 Shopify stores we track. This Decor Home & Garden store attracts 2.0M visits per year with estimated revenue of $330.2K - $825.4K/mo. It offers 2.5K+ products.
Store descriptionShop rugs, area rugs for your living room, and home decor at Boutique Rugs. Explore thousands of styles with great prices, fast delivery, and easy returns.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Search 60%, Direct 17%, Social 7%, Paid Referrals 6%. This indicates a content-driven organic growth strategy.
Ad spend: Estimated $45.0K/mo in paid search ($540.0K/yr). Moderate paid strategy supplementing organic growth.
Customer trust: Trustpilot score 4.5/5 based on 957 reviews. Excellent reputation — customers rate this store highly.
Top markets: US (90%), VN (2%), IN (2%).
Best-selling product: Non-Slip Rug Pad ($$49). Other top sellers include Mohawk Dual Surface Pad.
Decor Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Decor market generates $14M/month across 1,092 stores
- •19% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Decor stores earn $210K+/month
- •This store outperforms 94% of Decor competitors
- •Low average order value ($0) — consider bundling or upsells
- •204 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
#1Non-Slip Rug Pad
$49
#2Mohawk Dual Surface Pad
$49
#3Living room scene featuring a neutral sofa and the beige Parkerfield Area Rug with a vintage, traditional pattern. Roomscene-Rectangle
$159
#4Detailed Burdette Soft Neutral Rug with geometric charcoal and light beige diamond pattern. Design-Rectangle
$109
#5Close-up of the Newalla Area Rug showing its traditional, distressed pattern in camel, charcoal, gray, and ivory tones. Design-Rectangle
$159
#6Close-up of the Cream Holi-2301 Washable Area Rug. Features a traditional floral pattern in beige, cream, peach, and slate tones. Design-Rectangle
$139
#7Close-up of the Herstmonceux Area Rug. Bohemian style rug with floral pattern in camel, charcoal, pink, and light gray. Design-Rectangle-527
$149
#8Detailed Minoa Area Rug close-up. Bohemian style rug in beige, black, charcoal, gray, mustard, and off-white. Design-Rectangle-5373
$159
#9Close-up of the Rosman Distressed Washable Area Rug. Traditional oriental design in beige, brick red, blue, and gray hues. Design-Rectangle
$109
#10Close-up of the Bodrum Area Rug. Traditional floral design in aqua, blue, burgundy, and burnt orange on off-white. Design-Rectangle
$169
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$45K
Google Ads estimate
Yearly Ad Budget
$540K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| bedbathandbeyond | 400K | $0.24 | $21.0K |
| rugs | 89K | $2.25 | $602.6K |
| rugs usa | 65K | $0.65 | $15.0K |
| rug | 58K | $1.79 | $169.4K |
| boutique | 48K | $1.89 | $18.7K |
Trustpilot Rating
957 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Strong revenue performance and growth
- Excellent Trustpilot rating and review volume
- Strong marketing efficiency and ROI
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (2)
Advanced Predictive Search
Affiliatly Affiliate MarketingAnalytics
Google Analytics
Google Tag ManagerE-commerce Platform
ShopifySales Channels
Payment
Shopify PaymentsReviews
Video
Similar Stores
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Products gaining popularity in Decor right now, based on Amazon & Google Trends data.
Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor
RELEANY Area Rugs 8'x10' Washable Non-Slip, Floral Vintage Distress Medallion Carpet for Living Room Bedroom Dining Room, Terracotta Burnt Orange Green
DUMOS 64"x21" Arched Full Length Floor Mirror, Full Body Mirror with Stand, Shatterproof Tempered Glass, Modern Aluminum Alloy Frame, Free Standing or Leaning for Home Decor, Gold
AMADA HOMEFURNISHING 8x10 Washable Area Rug, Low-Profile with Non-Slip Backing & Durable Edge Binding, Vintage Large Rugs for Living Room, Bedroom, Dining Room, Blue
Frequently Asked Questions About BoutiqueRugs.com
Is BoutiqueRugs.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, BoutiqueRugs.com is classified as "Likely Dropshipper". Indicators include: High percentage of generic product titles, No blog content found.
Is BoutiqueRugs.com safe to buy from? Is it a scam?
BoutiqueRugs.com has a Trustpilot rating of 4.5/5 based on 957 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (76/100).
What is BoutiqueRugs.com's EcomScout rating and what does it mean?
BoutiqueRugs.com has an EcomScout rating of S (76/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does BoutiqueRugs.com generate?
BoutiqueRugs.com receives approximately 2.0M visits per year with estimated monthly revenue of $330.2K - $825.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does BoutiqueRugs.com use?
We detected 2 Shopify apps on BoutiqueRugs.com, including Advanced Predictive Search, Affiliatly Affiliate Marketing. The store uses the "Ent.v2.0.1 Memorial 26.05.15" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Decor store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against BoutiqueRugs.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.