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FableRoom

fableroom.com

Shop modern home decor items and unique room decor accessories at Fableroom. Handcrafted pieces, sourced direct with no middlemen, priced honestly and delivered across UK

70/100
EcomScout Rating
Rank #654 of 125,164
Products
872
Category Rank
#65
in Decor

Decor Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$13.6M/mo
Total Stores
874
Avg Revenue
$16K/mo
Top 10% Threshold
$205K/mo

Competition Breakdown

34%
28%
10%
20%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Decor market generates $14M/month across 874 stores
  • 20% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Decor stores earn $205K+/month
  • This store outperforms 92% of Decor competitors
  • Low average order value ($0) — consider bundling or upsells
  • 171 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
62.1%
Pages/Visit
2.6
Avg. Time on Site
2m 3s
Avg. Product Price
$134

Range: $23 - $368

Rating Breakdown

Trustpilot95/100
Revenue Performance80/100
Business Quality80/100
Traffic Growth55/100
Marketing Efficiency22/100

Traffic Sources

Search56.4%
Direct30.4%
Referrals6.0%
Social4.9%
Paid Referrals2.1%
Mail0.1%

Marketing & Ad Spend

Monthly Ad Spend

$16

Google Ads estimate

Yearly Ad Budget

$192

Projected annually

Trustpilot Rating

4.7

818 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
75.1%
🇮🇳India
17.5%
🇺🇸United States
3.1%
🇩🇪Germany
1.8%
🇲🇽Mexico
1.4%

Analysis

Strengths

  • Strong revenue performance and growth
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates

Shopify Theme

Detecting theme...

Top Keywords

ruggablerugsfableroomrugfableroom seraphina rug

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

ShopifyMagento

Analytics

Google AnalyticsGoogle Tag ManagerHotjarMicrosoft Clarity

Payment

Shopify PaymentsPayPal

Advertising

Microsoft Advertising

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Sales Channels

Shop

Trending Decor Products

Products gaining popularity in Decor right now, based on Amazon & Google Trends data.

8x10 Area Rugs for Living Room Rug Washable: Abstract Large Rug for Dining Room Bedroom Carpet Non Slip 8 by 10 Indoor Modern Nursery Home Office Blue Grey

8x10 Area Rugs for Living Room Rug Washable: Abstract Large Rug for Dining Room Bedroom Carpet Non Slip 8 by 10 Indoor Modern Nursery Home Office Blue Grey

79
$65.98+63%
Mr. Pen- Double Headed Picture Hanging Nails, 50 Pack, Black, Push Pins for Wall

Mr. Pen- Double Headed Picture Hanging Nails, 50 Pack, Black, Push Pins for Wall

77
$5.95+13%
5x7 Area Rugs Living Room Rug: Washable Vintage Boho Rug No Slip Stain Resistant Soft Carpet Indoor Floor Floral Large Carpets for Bedroom Dining Room Farmhouse Nursery Hallway Home Office Beige

5x7 Area Rugs Living Room Rug: Washable Vintage Boho Rug No Slip Stain Resistant Soft Carpet Indoor Floor Floral Large Carpets for Bedroom Dining Room Farmhouse Nursery Hallway Home Office Beige

76
$26.98+57%
NICETOWN Halloween Pitch Black Solid Thermal Insulated Grommet Blackout Curtains/Drapes for Bedroom Window (2 Panels, 42 inches Wide by 63 inches Long, Black)

NICETOWN Halloween Pitch Black Solid Thermal Insulated Grommet Blackout Curtains/Drapes for Bedroom Window (2 Panels, 42 inches Wide by 63 inches Long, Black)

75
$9.98+84%
See all trending Decor products

Frequently Asked Questions About FableRoom

Is FableRoom a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, FableRoom is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is FableRoom safe to buy from? Is it a scam?

FableRoom has a Trustpilot rating of 4.7/5 based on 818 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (70/100).

What is FableRoom's EcomScout rating and what does it mean?

FableRoom has an EcomScout rating of S (70/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does FableRoom generate?

FableRoom receives approximately 2.0M visits per year with estimated monthly revenue of $529.9K - $1.3M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does FableRoom use?

We detected 2 Shopify apps on FableRoom, including Klaviyo Reviews, Judge.me Ali Reviews Importer. The store uses the "CJ - Collection & pdp changes 04-05-2026" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Decor store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against FableRoom. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

FableRoom Shopify store analysis • DecorHome & Garden • Unlikely Dropshipper • Rating: S

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