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BrewDog homepage screenshot
73/100
EcomScout

BrewDog receives an EcomScout Rating of S (73/100), ranking #483 out of 199,057 Shopify stores we track. This Alcohol Food & Beverage store attracts 5.1M visits per year with estimated revenue of $283.4K - $708.5K/mo. It offers 459 products at an average price of $10.

Store descriptionWelcome to Planet BrewDog. Buy our craft beers on our online shop, enjoy them alongside some epic food in our bars or pick up a fresh pack in your local supermarket.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$283.4K - $708.5K/mo
Est. Traffic/mo
428.9K
Products
459
Top Market
GB (50%)
Top Channel
SearchOrganic (45%)
Trustpilot
4.1/5 (2,570)

Store Intelligence Summary

Traffic breakdown: SearchOrganic 45%, Direct 19%, Mail 8%, SocialPaid 8%.

Product pricing: Average price of $10 (range: $3 – $21). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $2.9K/mo in paid search ($34.5K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.1/5 based on 2,570 reviews. Good standing with customers.

Top markets: GB (50%), DE (8%), US (6%).

Best-selling product: Spontaneity 3 ($6.60). Other top sellers include Seven Day Rhubarb and Lemon Vodka, Punk AF, Black Heart T-Shirt.

How is the EcomScout Rating calculated? The S grade (73/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Alcohol Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$11.4M/mo
Total Stores
506
Avg Revenue
$23K/mo
Top 10% Threshold
$222K/mo

Competition Breakdown

25%
35%
11%
22%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Alcohol market generates $11M/month across 506 stores
  • 22% are enterprise stores (>$100K/mo) — competitive market
  • Top 10% of Alcohol stores earn $222K+/month
  • This store outperforms 90% of Alcohol competitors
  • Low average order value ($0) — consider bundling or upsells
  • 110 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
41.5%
Pages/Visit
2.7
Avg. Time on Site
1m 13s
Avg. Product Price
$10

Range: $3 - $21

Rating Breakdown

Trustpilot90/100
Business Quality75/100
Traffic Growth70/100
Revenue Performance69/100
Marketing Efficiency65/100

Traffic Sources

SearchOrganic44.7%
Direct19.3%
Mail8.1%
SocialPaid7.9%
Referrals6.9%
SearchPaid5.0%
DisplayAds4.5%
SocialOrganic2.6%
GenAi0.9%
Affiliate0.0%

Marketing & Ad Spend

Monthly Ad Spend

$3K

Google Ads estimate

Yearly Ad Budget

$34K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
las vegas barsEasy1K$1.10$621
restaurant las vegasEasy810$1.62$168
bachelorette party las vegas750$3.45$392
sports bar las vegasEasy510--
las vegas breweries440--

Trustpilot Rating

4.1

2,570 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
49.9%
🇩🇪Germany
7.7%
🇺🇸United States
5.9%
🇮🇪Ireland
3.2%
🇦🇺Australia
2.8%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Shopify Theme

Detecting theme...

Top Keywords

brewdogbrew dogbrewdog waterloobrewdog dublinbrewdog punk ipa

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

E-commerce Platform

Shopify

Pre-Order

Pre-Order

Sales Channels

Shop

Advertising

Snapchat Pixel

CDN

AWS CloudFront

Payment

Shopify Payments

Frequently Asked Questions About BrewDog

Is BrewDog a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, BrewDog is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is BrewDog safe to buy from? Is it a scam?

BrewDog has a Trustpilot rating of 4.1/5 based on 2,570 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (73/100).

What is BrewDog's EcomScout rating and what does it mean?

BrewDog has an EcomScout rating of S (73/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does BrewDog generate?

BrewDog receives approximately 5.1M visits per year with estimated monthly revenue of $283.4K - $708.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does BrewDog use?

We detected 1 Shopify apps on BrewDog, including SKAPE ‑ Slider & Carousel. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Alcohol store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against BrewDog. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Alcohol store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

BrewDog Shopify store analysis • AlcoholFood & Beverage • Likely Dropshipper • Rating: S

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