Back to Stores
fine wine direct homepage screenshot

fine wine direct

finewinedirect.co.uk
64/100
EcomScout

fine wine direct receives an EcomScout Rating of S (64/100), ranking #2,657 out of 138,586 Shopify stores we track. This Alcohol Food & Beverage store attracts 547.0K visits per year with estimated revenue of $370.2K - $925.6K/mo. It offers 2.5K+ products at an average price of $8680.

Store descriptionFINE WINE. FINE WINES. Welcome to Fine Wine Direct Ltd the UK's best online fine wine shop. Buy red wine, white wine, Champagne, Prosecco all delivered safely to your door.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$370.2K - $925.6K/mo
Est. Traffic/mo
45.6K
Products
2.5K+
Top Market
GB (75%)
Top Channel
Search (79%)
Trustpilot
2.0/5 (39)

Store Intelligence Summary

Traffic breakdown: Search 79%, Direct 17%, Referrals 3%, Paid Referrals 1%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $8680. Positioned in the premium segment.

Ad spend: Estimated $11.1K/mo in paid search ($133.6K/yr). Moderate paid strategy supplementing organic growth.

Customer trust: Trustpilot score 2.0/5 based on 39 reviews. Mixed reviews — potential service or quality concerns.

Top markets: GB (75%), NL (6%), BE (5%).

Best-selling product: Château La Lagune 2025, Haut-Medoc ($129.00). Other top sellers include Château Haut Batailley 2025, Pauillac, Château Saint Pierre 2025, St Julien, Order #21232 VAT & DUTY.

How is the EcomScout Rating calculated? The S grade (64/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Alcohol Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$10.5M/mo
Total Stores
459
Avg Revenue
$23K/mo
Top 10% Threshold
$211K/mo

Competition Breakdown

23%
37%
12%
21%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Alcohol market generates $10M/month across 459 stores
  • 21% are enterprise stores (>$100K/mo) — competitive market
  • Top 10% of Alcohol stores earn $211K+/month
  • This store outperforms 89% of Alcohol competitors
  • Low average order value ($0) — consider bundling or upsells
  • 97 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
60.7%
Pages/Visit
1.9
Avg. Time on Site
51s
Avg. Product Price
$8680

Range: $0 - $10000000

Rating Breakdown

Revenue Performance80/100
Business Quality75/100
Traffic Growth55/100
Marketing Efficiency51/100
Trustpilot40/100

Traffic Sources

Search79.3%
Direct16.8%
Referrals2.6%
Paid Referrals1.2%
Mail0.1%
Social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$11K

Google Ads estimate

Yearly Ad Budget

$134K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
alcohol179K$1.53$4.0K
wine delivery uk270$4.59$81
liquor delivery london ukEasy246--
london wine store154--
london wine shopEasy150--

Trustpilot Rating

2.0

39 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
74.5%
🇳🇱Netherlands
6.3%
🇧🇪Belgium
4.8%
🇺🇸United States
4.3%
🇮🇳India
3.0%

Analysis

Strengths

  • Strong revenue performance and growth

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service

Shopify Theme

Detecting theme...

Top Keywords

dom perignonfine wineexpensive wines ukdom perignon for salejames bond champagne

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

72
$5.99-6%
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

72
$16.99+7%
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

68
$24.99+23%
Explore all trending products

Frequently Asked Questions About fine wine direct

Is fine wine direct a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, fine wine direct is classified as "Likely Dropshipper". Indicators include: High percentage of generic product titles, Duplicate product images detected.

Is fine wine direct safe to buy from? Is it a scam?

fine wine direct has a Trustpilot rating of 2.0/5 based on 39 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (64/100).

What is fine wine direct's EcomScout rating and what does it mean?

fine wine direct has an EcomScout rating of S (64/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does fine wine direct generate?

fine wine direct receives approximately 547.0K visits per year with estimated monthly revenue of $370.2K - $925.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does fine wine direct use?

We detected 10 Shopify apps on fine wine direct, including Okas Live Search & Filter, Inventora ‑ show stock level, Varia ‑ variants on collection and more. The store uses the "Empire" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Alcohol store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against fine wine direct. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Alcohol store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

fine wine direct Shopify store analysis • AlcoholFood & Beverage • Likely Dropshipper • Rating: S

Last updated: