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Brilliantlighting

brilliantlighting.com.au
45/100
EcomScout

Brilliantlighting receives an EcomScout Rating of B+ (45/100), ranking #29,663 out of 481,552 Shopify stores we track. This Lighting Home & Garden store attracts 388.0K visits per year with estimated revenue of $29.1K - $64.0K/mo..

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$29.1K - $64.0K/mo
Est. Traffic/mo
32.3K
Products
N/A
Top Market
AU (79%)
Top Channel
direct (17%)

Store Intelligence Summary

Traffic breakdown: direct 17%, referral 13%.

0

Top markets: AU (79%), US (17%), NZ (2%).

How is the EcomScout Rating calculated? The B+ grade (45/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Lighting Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$2.2M/mo
Total Stores
328
Avg Revenue
$7K/mo
Top 10% Threshold
$54K/mo

Competition Breakdown

15%
42%
32%
4%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Lighting market generates $2M/month across 328 stores
  • 7% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Lighting stores earn $54K+/month
  • This store outperforms 87% of Lighting competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
53.8%
Pages/Visit
2.5
Avg. Time on Site
1m 13s

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Revenue Performance53/100

Traffic Sources

direct17.5%
referral12.7%
organic0.0%
paid0.0%
social0.0%

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
78.9%
🇺🇸United States
17.1%
🇳🇿New Zealand
2.1%
🇩🇪Germany
1.5%
🇳🇱Netherlands
0.4%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Product catalog quality is poor
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Enhance product descriptions, add more images, and expand catalog
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

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Frequently Asked Questions About Brilliantlighting

Is Brilliantlighting a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Brilliantlighting is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Brilliantlighting safe to buy from? Is it a scam?

We don't have Trustpilot review data for Brilliantlighting. However, our EcomScout rating is B+ (45/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is Brilliantlighting's EcomScout rating and what does it mean?

Brilliantlighting has an EcomScout rating of B+ (45/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Brilliantlighting generate?

Brilliantlighting receives approximately 388.0K visits per year with estimated monthly revenue of $29.1K - $64.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Brilliantlighting use?

We detected 8 Shopify apps on Brilliantlighting, including Klaviyo: Email Marketing & SMS, Frequently Bought Together, Form Builder and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Lighting store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Brilliantlighting. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Lighting store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Brilliantlighting Shopify store analysis • LightingHome & Garden • Unlikely Dropshipper • Rating: B+

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