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Broken Society

broken-society.com
66/100
EcomScout

Broken Society receives an EcomScout Rating of S (66/100), ranking #2,022 out of 138,934 Shopify stores we track. This Apparel Retail store attracts 1.7M visits per year with estimated revenue of $121.1K - $282.5K/mo. It offers 576 products at an average price of $30.

Store descriptionElevate Your Style with Unique Tattoo-Inspired Clothing from Broken Society. Crafted by Talented Artists. Enjoy Free Shipping Over £75 & hassle-free returns. Shop Now!

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$121.1K - $282.5K/mo
Est. Traffic/mo
138.7K
Products
576
Top Market
GB (38%)
Top Channel
Search (39%)
Trustpilot
4.8/5 (458)

Store Intelligence Summary

Traffic breakdown: Search 39%, Social 25%, Direct 19%, Referrals 10%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $30 (range: $12 – $55). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $1.7K/mo in paid search ($19.8K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.8/5 based on 458 reviews. Excellent reputation — customers rate this store highly.

Top markets: GB (38%), US (23%), DE (9%).

Best-selling product: Not My Circus T-Shirt (Unisex) ($27.95). Other top sellers include Pet That Dawg T-Shirt (Unisex), Not Everyone's Cup Of Tea T-Shirt (Unisex), Thick Thighs Thin Patience T-Shirt (Unisex).

How is the EcomScout Rating calculated? The S grade (66/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.4M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $50M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $10K+/month
  • This store outperforms 84% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
62.3%
Pages/Visit
1.9
Avg. Time on Site
1m 1s
Avg. Product Price
$30

Range: $12 - $55

Rating Breakdown

Trustpilot90/100
Business Quality75/100
Revenue Performance71/100
Traffic Growth55/100
Marketing Efficiency36/100

Traffic Sources

Search38.8%
Social25.4%
Direct18.6%
Referrals9.5%

Marketing & Ad Spend

Monthly Ad Spend

$2K

Google Ads estimate

Yearly Ad Budget

$20K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
sweatpants68K$0.33$22
butterfly shirtEasy1K$0.67$32
gifts for boyfriend christmas1K--
boys t shirtsEasy630$1.21$974
broken societyEasy380--

Trustpilot Rating

4.8

458 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
38.1%
🇺🇸United States
23.4%
🇩🇪Germany
9.0%
🇦🇺Australia
4.7%
🇳🇱Netherlands
4.6%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics

Shopify Theme

Detecting theme...

Top Keywords

dagger tattoo meaningpeony tattoorose tattoo meaningthat dog t shirtbroken society clothing

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Analytics

Google Analytics

Reviews

TrustpilotJudge.me Product ReviewsJudge.me

Sales Channels

Shop

Customer Support

Gorgias

CDN

AWS CloudFront

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Frequently Asked Questions About Broken Society

Is Broken Society a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Broken Society is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Broken Society safe to buy from? Is it a scam?

Broken Society has a Trustpilot rating of 4.8/5 based on 458 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (66/100).

What is Broken Society's EcomScout rating and what does it mean?

Broken Society has an EcomScout rating of S (66/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Broken Society generate?

Broken Society receives approximately 1.7M visits per year with estimated monthly revenue of $121.1K - $282.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Broken Society use?

We detected 5 Shopify apps on Broken Society, including Advanced Predictive Search, Klaviyo Reviews, EZ Sidebar Menu+Sidebar Filter and more. The store uses the "lookgooddogood/broken-society-main" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Broken Society. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Broken Society Shopify store analysis • ApparelRetail • Likely Dropshipper • Rating: S

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