Brother and Kin
brotherandkin.comBrother and Kin receives an EcomScout Rating of S (61/100), ranking #16,158 out of 1,188,913 Shopify stores we track. This Menswear Fashion & Apparel store attracts 647.6K visits per year with estimated revenue of $60.8K - $131.7K/mo. It offers 151 products at an average price of £61.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 34%, direct 23%, paid 19%, referral 10%.
Product pricing: Average price of £61 (range: £50 – £65) — ≈ $77 USD. Mid-range pricing strategy.
Ad spend: Estimated $26/mo in paid search ($312/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.7/5 based on 231 reviews. Good standing with customers.
Top markets: GB (64%), US (31%), IN (4%).
Best-selling product: Hutch Knit Jumper (£55). Other top sellers include Hutch Knit Jumper, Trademark Hoodie, Staten Logo Hoodie.
Menswear Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Menswear market generates $6M/month across 482 stores
- •16% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Menswear stores earn $159K+/month
- •This store outperforms 92% of Menswear competitors
- •Low average order value ($0) — consider bundling or upsells
- •79 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Menswear
Best Selling Products
≈ $77 USD
Range: £50 - £65
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$26
Google Ads estimate
Yearly Ad Budget
$312
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| thomas farthingEasy | 90 | - | - |
| mens jackets ukEasy | 55 | $0.22 | $5 |
| couverture and the garbstoreEasy | 44 | - | - |
| beanie ukEasy | 12 | - | - |
| sweater london | 8 | - | - |
Trustpilot Rating
231 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (5)
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Frequently Asked Questions About Brother and Kin
Is Brother and Kin a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Brother and Kin is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Brother and Kin safe to buy from? Is it a scam?
Brother and Kin has a Trustpilot rating of 3.7/5 based on 231 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (61/100).
What is Brother and Kin 's EcomScout rating and what does it mean?
Brother and Kin has an EcomScout rating of S (61/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Brother and Kin generate?
Brother and Kin receives approximately 647.6K visits per year with estimated monthly revenue of $60.8K - $131.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Brother and Kin use?
We detected 5 Shopify apps on Brother and Kin , including Pre-Order, Shop, Trustpilot and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Menswear store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Brother and Kin . Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Menswear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.