buttercloth.com
buttercloth.combuttercloth.com receives an EcomScout Rating of S (69/100), ranking #1,043 out of 138,548 Shopify stores we track. This Apparel Retail store attracts 559.8K visits per year with estimated revenue of $126.6K - $295.3K/mo. It offers 315 products at an average price of $118.
Store descriptionThe Buttercloth story doesn’t end with comfort. You’ll love the fit, and signature details in every Buttercloth garment. Buttercloth - The World's Most Comfortable Shirts.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Search 62%, Social 15%, Direct 11%, Mail 8%. This indicates a content-driven organic growth strategy.
Product pricing: Average price of $118 (range: $8 – $278). Positioned in the premium segment.
Ad spend: Estimated $16.2K/mo in paid search ($194.5K/yr). Moderate paid strategy supplementing organic growth.
Customer trust: Trustpilot score 3.6/5 based on 40 reviews. Good standing with customers.
Top markets: US (87%), PK (4%), CA (3%).
Best-selling product: Mirage in Vintage Blue ($168.00). Other top sellers include Mirage in Taupe, Mirage in Black, Spark in Black.
Apparel Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Apparel market generates $51M/month across 32,395 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Apparel stores earn $10K+/month
- •This store outperforms 84% of Apparel competitors
- •Jackets shows highest opportunity with $1,967 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •437 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
Range: $8 - $278
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$16K
Google Ads estimate
Yearly Ad Budget
$195K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| untuckitEasy | 60K | $4.08 | $48.1K |
| j jillEasy | 39K | $0.07 | $3.9K |
| mizzen and mainEasy | 19K | $0.48 | $2 |
| southern tideEasy | 16K | $0.21 | $2.1K |
| dress shirts | 13K | $1.35 | $10.8K |
Trustpilot Rating
40 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (3)
Klaviyo Reviews
Checkout Buddy
Quake AI Chadbot: Fastest Ever0E-commerce Platform
ShopifySales Channels
Email Marketing
Customer Support
Payment
Shopify PaymentsJavaScript
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Frequently Asked Questions About buttercloth.com
Is buttercloth.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, buttercloth.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is buttercloth.com safe to buy from? Is it a scam?
buttercloth.com has a Trustpilot rating of 3.6/5 based on 40 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (69/100).
What is buttercloth.com's EcomScout rating and what does it mean?
buttercloth.com has an EcomScout rating of S (69/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does buttercloth.com generate?
buttercloth.com receives approximately 559.8K visits per year with estimated monthly revenue of $126.6K - $295.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does buttercloth.com use?
We detected 3 Shopify apps on buttercloth.com, including Klaviyo Reviews, Checkout Buddy, Quake AI Chadbot: Fastest Ever. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Apparel store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against buttercloth.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.