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byellie.co.uk

byellie.co.uk

Launched in 2021 the brand has quickly become a cult must-have for simplified make-up routines. The heart of byellie is to make our customers feel like their best selves from sitting down in front of the mirror and getting ready for a night out with friends to a slowed-down self-care routine.

45/100
EcomScout Rating
Rank #12,848 of 120,184
Products
42
Category Rank
N/A

Makeup Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$1.8M/mo
Total Stores
1,478
Avg Revenue
$1K/mo
Top 10% Threshold
$6K/mo

Competition Breakdown

43%
49%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Makeup market generates $2M/month across 1,478 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 92% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Makeup stores earn $6K+/month
  • This store outperforms 81% of Makeup competitors
  • High average order value ($183) suggests premium positioning works well

Best Selling Products

Analyzing...
Bounce Rate
80.2%
Pages/Visit
1.5
Avg. Time on Site
20s
Avg. Product Price
$18

Range: $18 - $18

Rating Breakdown

Business Quality75/100
Traffic Growth50/100
Trustpilot45/100
Revenue Performance44/100
Marketing Efficiency12/100

Traffic Sources

Search46.7%
Direct39.0%
Referrals7.1%
Social5.9%
Paid Referrals1.2%
Mail0.1%

Marketing & Ad Spend

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

2.8

6 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
74.0%
🇺🇸United States
26.0%

Analysis

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

byellieby elliebrow gelbrow shapebrow brush

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Pre-Order

Pre-Order

Product Badges

Sale Badge

Sales Channels

Shop

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Reviews

Loox Photo ReviewsLooxJudge.me Product ReviewsJudge.me

Trending Makeup Products

Products gaining popularity in Makeup right now, based on Amazon & Google Trends data.

UCANBE Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit

UCANBE Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit

86
$9.99+42%
wet n wild Silk Finish Lipstick, Hydrating Rich Buildable Lip Color, Formulated with Vitamins A,E, & Macadamia for Ultimate Hydration, Cruelty-Free & Vegan - Dark Pink Frost

wet n wild Silk Finish Lipstick, Hydrating Rich Buildable Lip Color, Formulated with Vitamins A,E, & Macadamia for Ultimate Hydration, Cruelty-Free & Vegan - Dark Pink Frost

78
$1.00+53%
Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight

Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight

74
$18.75+29%
Revlon Super Lustrous Lipstick, Creamy Formula For Soft, Fuller-Looking Lips, Moisturized Feel, 764 On the Mauve, 0.15 oz

Revlon Super Lustrous Lipstick, Creamy Formula For Soft, Fuller-Looking Lips, Moisturized Feel, 764 On the Mauve, 0.15 oz

73
$6.87+32%
See all trending Makeup products

Frequently Asked Questions About byellie.co.uk

Is byellie.co.uk a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, byellie.co.uk is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is byellie.co.uk safe to buy from? Is it a scam?

byellie.co.uk has a Trustpilot rating of 2.8/5 based on 6 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (45/100).

What is byellie.co.uk's EcomScout rating and what does it mean?

byellie.co.uk has an EcomScout rating of B+ (45/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does byellie.co.uk generate?

byellie.co.uk receives approximately 659.4K visits per year with estimated monthly revenue of $23.0K - $53.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does byellie.co.uk use?

We detected 2 Shopify apps on byellie.co.uk, including Advanced Predictive Search, Klaviyo Reviews. The store uses the "byellie site " Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Makeup store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against byellie.co.uk. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

byellie.co.uk Shopify store analysis • MakeupBeauty & Personal Care • Likely Dropshipper • Rating: B+

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