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CCTV Direct

cctvdirect.co.uk
61/100
EcomScout

CCTV Direct receives an EcomScout Rating of S (61/100), ranking #16,167 out of 1,189,773 Shopify stores we track. This Surveillance Technology Electronics & Tech store attracts 188.0K visits per year with estimated revenue of $29.6K - $74.0K/mo. It offers 333 products at an average price of £115.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$29.6K - $74.0K/mo
Est. Traffic/mo
15.7K
Products
333
Top Market
GB (81%)
Top Channel
organic (57%)
Trustpilot
5.0/5 (2,951)

Store Intelligence Summary

Traffic breakdown: organic 57%, direct 24%, paid 15%.

Product pricing: Average price of £115 (range: £11 – £335) — ≈ $147 USD. Positioned in the premium segment.

Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 5.0/5 based on 2,951 reviews. Excellent reputation — customers rate this store highly.

Top markets: GB (81%), US (9%), AE (8%).

Best-selling product: Analogue Essentials Pack (£69). Other top sellers include AJAX Intrusion Prevention Baseline Starter Kit, AJAX Intrusion Prevention Superior Starter Kit - Hub 2 Plus (2G), Network Essentials Pack.

How is the EcomScout Rating calculated? The S grade (61/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Surveillance Technology Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$58K/mo
Total Stores
1
Avg Revenue
$58K/mo
Top 10% Threshold
$58K/mo

Competition Breakdown

100%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Surveillance Technology market generates $0M/month across 1 stores
  • This store outperforms 0% of Surveillance Technology competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
38.0%
Pages/Visit
4.5
Avg. Time on Site
3m 5s
Avg. Product Price
£115

≈ $147 USD

Range: £11 - £335

Rating Breakdown

Trustpilot100/100
Business Quality80/100
Traffic Growth60/100
Revenue Performance55/100
Marketing Efficiency22/100

Traffic Sources

organic57.0%
direct24.2%
paid14.8%
social0.5%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$1

Google Ads estimate

Yearly Ad Budget

$12

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

5.0

2,951 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
80.7%
🇺🇸United States
9.3%
🇦🇪United Arab Emirates
7.8%
🇮🇳India
2.2%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates

Shopify Theme

Detecting theme...

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Frequently Asked Questions About CCTV Direct

Is CCTV Direct a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, CCTV Direct is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is CCTV Direct safe to buy from? Is it a scam?

CCTV Direct has a Trustpilot rating of 5.0/5 based on 2,951 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (61/100).

What is CCTV Direct's EcomScout rating and what does it mean?

CCTV Direct has an EcomScout rating of S (61/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does CCTV Direct generate?

CCTV Direct receives approximately 188.0K visits per year with estimated monthly revenue of $29.6K - $74.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does CCTV Direct use?

We detected 8 Shopify apps on CCTV Direct, including Shop, Searchanise, Trustpilot and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Surveillance Technology store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against CCTV Direct. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Surveillance Technology store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

CCTV Direct Shopify store analysis • Surveillance TechnologyElectronics & Tech • Unlikely Dropshipper • Rating: S

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