Traffic breakdown: organic 37%, direct 22%, paid 11%, social 9%.
Product pricing: Average price of ₹8,068 (range: ₹3,359 – ₹12,959) — ≈ $97 USD. Mid-range pricing strategy.
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Top markets: IN (100%).
Best-selling product: Ula Jumpsuit (₹8,400). Other top sellers include Esther Midi Dress, Garnet Bralette, Ruby Dress.
How is the EcomScout Rating calculated? The B+ grade (50/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.