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charleschips.com

charleschips.com
54/100
EcomScout

charleschips.com receives an EcomScout Rating of A (54/100), ranking #18,727 out of 779,582 Shopify stores we track. This Snacks Food & Beverage store attracts 286.2K visits per year with estimated revenue of $22.7K - $45.5K/mo. It offers 42 products at an average price of $37.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$22.7K - $45.5K/mo
Est. Traffic/mo
23.9K
Products
42
Top Market
US (100%)
Top Channel
organic (30%)
Trustpilot
1.4/5 (37)

Store Intelligence Summary

Traffic breakdown: organic 30%, paid 17%, social 12%, direct 9%.

Product pricing: Average price of $37 (range: $32 – $43). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $1.1K/mo in paid search ($12.6K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 1.4/5 based on 37 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (100%).

Best-selling product: Charles Chips Tin - Original Flavor ($39). Other top sellers include Charles Chips Original Recipe Tin & Refill Bag, Charles Chips Mini Twist Pretzels Tin, Charles Chips Tin - Sweet Barbeque Chips.

How is the EcomScout Rating calculated? The A grade (54/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Snacks Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$9.0M/mo
Total Stores
4,739
Avg Revenue
$2K/mo
Top 10% Threshold
$15K/mo

Competition Breakdown

28%
59%
11%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Snacks market generates $9M/month across 4,739 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 87% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Snacks stores earn $15K+/month
  • This store outperforms 87% of Snacks competitors
  • Chips shows highest opportunity with $1,952 median revenue and medium competition
  • High average order value ($183) suggests premium positioning works well
  • 53 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
65.9%
Pages/Visit
2.4
Avg. Time on Site
1m 20s
Avg. Product Price
$37

Range: $32 - $43

Rating Breakdown

Traffic Growth80/100
Business Quality76/100
Revenue Performance46/100
Trustpilot40/100
Marketing Efficiency29/100

Traffic Sources

organic29.8%
paid17.3%
social12.3%
direct9.4%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$1K

Google Ads estimate

Yearly Ad Budget

$13K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
snack42K$2.66$4.6K
charles chipsEasy2K$0.81$545
charles chips deliveryEasy500--
j higgs chipsEasy420$0.19-
charles chips tinEasy400--

Trustpilot Rating

1.4

37 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
100.0%

Analysis

Strengths

  • Excellent traffic and growth metrics

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Snacks Products

Products gaining popularity in Snacks right now, based on Amazon & Google Trends data.

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Brita Large 10 Cup Water Filter Pitcher, 1 BritaPlus Filter, Everyday, Black (Package May Vary)

Brita Large 10 Cup Water Filter Pitcher, 1 BritaPlus Filter, Everyday, Black (Package May Vary)

88
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Brita UltraMax Large Water Dispenser with 1 BritaPlus Filter, 27 Cup Capacity, Black (Package May Vary)

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Culligan with ZeroWater Technology Replacement Filter 3-Pack, 5-Stage Advanced Water Filter – IAPMO Certified to Reduce Lead, Total PFAS (Forever Chemicals), Mercury, Fluoride, and Chlorine

Culligan with ZeroWater Technology Replacement Filter 3-Pack, 5-Stage Advanced Water Filter – IAPMO Certified to Reduce Lead, Total PFAS (Forever Chemicals), Mercury, Fluoride, and Chlorine

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Frequently Asked Questions About charleschips.com

Is charleschips.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, charleschips.com is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.

Is charleschips.com safe to buy from? Is it a scam?

charleschips.com has a Trustpilot rating of 1.4/5 based on 37 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A (54/100).

What is charleschips.com's EcomScout rating and what does it mean?

charleschips.com has an EcomScout rating of A (54/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does charleschips.com generate?

charleschips.com receives approximately 286.2K visits per year with estimated monthly revenue of $22.7K - $45.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does charleschips.com use?

We detected 15 Shopify apps on charleschips.com, including Shop, Loox Photo Reviews, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Snacks store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against charleschips.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Snacks store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

charleschips.com Shopify store analysis • SnacksFood & Beverage • Likely Dropshipper • Rating: A

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