Chella.com
chella.comNew Product Launch - Chella has partnered with Vegan Women Summit to create an exclusive Eyeshadow Palette, Pathfinder.
Makeup Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Makeup market generates $2M/month across 1,478 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •92% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Makeup stores earn $6K+/month
- •This store outperforms 81% of Makeup competitors
- •High average order value ($183) suggests premium positioning works well
Best Selling Products
#1Gift for Good
$0.01
#2the eye essential kit - effortless glamour (black)
$41.63
#3Dual Size Pencil Sharpener
$8.00
#4your partner in curl kit
$48.75
#5hydrating cleanser lush balm
$60.00
#6Chella x VWS Pathfinder Eyeshadow Palette
$40.00
#7effortless hydration water bottle
$20.00
#8effortlessly you hat
$22.00
#9deluxe makeup bag
$20.00
#10deluxe lash curl kit
$46.50
Range: $0 - $80
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$561
Google Ads estimate
Yearly Ad Budget
$7K
Projected annually
Trustpilot Rating
0 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Weaknesses
- Revenue performance needs improvement
- Traffic and growth metrics are below average
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Invest in SEO, content marketing, and social media to drive more traffic
- Encourage customer reviews, respond to feedback, and improve customer service
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (3)
Klaviyo Reviews
Checkout Buddy
Quake AI Chadbot: Fastest Ever0Analytics
Google Analytics
Google Tag ManagerE-commerce Platform
ShopifyReviews
Sales Channels
Advertising
Customer Support
Similar Stores
View all →Trending Makeup Products
Products gaining popularity in Makeup right now, based on Amazon & Google Trends data.
UCANBE Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit
wet n wild Silk Finish Lipstick, Hydrating Rich Buildable Lip Color, Formulated with Vitamins A,E, & Macadamia for Ultimate Hydration, Cruelty-Free & Vegan - Dark Pink Frost
Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
Revlon Super Lustrous Lipstick, Creamy Formula For Soft, Fuller-Looking Lips, Moisturized Feel, 764 On the Mauve, 0.15 oz
Frequently Asked Questions About Chella.com
Is Chella.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Chella.com is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is Chella.com safe to buy from? Is it a scam?
We don't have Trustpilot review data for Chella.com. However, our EcomScout rating is C+ (28/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is Chella.com's EcomScout rating and what does it mean?
Chella.com has an EcomScout rating of C+ (28/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Chella.com generate?
Chella.com receives approximately 57.1K visits per year with estimated monthly revenue of $1.8K - $4.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Chella.com use?
We detected 3 Shopify apps on Chella.com, including Klaviyo Reviews, Checkout Buddy, Quake AI Chadbot: Fastest Ever. The store uses the "Chella Retail Theme" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Makeup store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Chella.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.