Traffic breakdown: organic 40%, direct 23%, referral 9%, social 8%.
Product pricing: Average price of $174 (range: $31 – $338). Positioned in the premium segment.
Ad spend: Estimated $25/mo in paid search ($300/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: CO (67%), JP (33%).
Best-selling product: Poblado B Medium Bag ($166.50). Other top sellers include Atlanta A Medium Bag, Cris Medium Bag, Agatha G Bracelet.
How is the EcomScout Rating calculated? The B+ grade (45/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.