Coatdefense
coatdefense.comProviding effective solutions for skin and coat health that are safe for animals, the humans who care for them, and the planet we share.
Pet Supplies Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Pet Supplies market generates $9M/month across 1,092 stores
- •12% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Pet Supplies stores earn $133K+/month
- •This store outperforms 94% of Pet Supplies competitors
- •Low average order value ($0) — consider bundling or upsells
- •136 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
#1Daily Preventative Powder - Canine & Cat
$27.00
#2Paw Licker Bundle
$54.00
#3Trouble Spot Drying Paste - Canine and Cat - 5oz
$19.00
#4Best in Show Bundle
$71.00
#5Pampered Pooch Bundle
$94.00
#6Sensitive Skin Dog Shampoo - 8oz Concentrated
$27.00
#7Daily Preventative Powder
$29.00
#8Funk Free Bundle
$73.00
#9Trouble Spot Drying Paste
$44.00
#10Daily Preventative Powder - 32 oz. Refill Bag
$67.00
Range: $7 - $220
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$1K
Google Ads estimate
Yearly Ad Budget
$14K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| anti itch for dogsEasy | 750 | $4.20 | $243 |
| dog hot spot treatmentEasy | 440 | $1.13 | $1.2K |
| coat defenseEasy | 360 | - | - |
| best shampoo for itchy dogEasy | 300 | - | - |
| anti itch shampoo for dogsEasy | 220 | $0.77 | $22 |
Trustpilot Rating
12 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (4)
E-commerce Platform
Sales Channels
Reviews
CDN
Forms
Payment
Similar Stores
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Purina ONE Dry Dog Food Lamb and Rice Formula - 31.1 lb. Bag

Pedigree Adult Dry Dog Food, Complete Nutrition, Grilled Steak & Vegetable Flavor, 18 lb. Bag
Frequently Asked Questions About Coatdefense
Is Coatdefense a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Coatdefense is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Coatdefense safe to buy from? Is it a scam?
Coatdefense has a Trustpilot rating of 2.0/5 based on 12 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A (53/100).
What is Coatdefense's EcomScout rating and what does it mean?
Coatdefense has an EcomScout rating of A (53/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Coatdefense generate?
Coatdefense receives approximately 540.4K visits per year with estimated monthly revenue of $37.2K - $86.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Coatdefense use?
We detected 4 Shopify apps on Coatdefense, including Best Seller Insights by Burst, Advanced Predictive Search, Klaviyo Reviews and more. The store uses the "[THAILS] Coat Defense - Optimization" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Pet Supplies store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Coatdefense. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Pet Supplies store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.
