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Coatdefense

coatdefense.com

Providing effective solutions for skin and coat health that are safe for animals, the humans who care for them, and the planet we share.

53/100
EcomScout Rating
Rank #7,254 of 125,416
Products
45
Category Rank
#107
in Pet Supplies

Pet Supplies Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$9.1M/mo
Total Stores
1,092
Avg Revenue
$8K/mo
Top 10% Threshold
$133K/mo

Competition Breakdown

15%
38%
26%
8%
12%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Pet Supplies market generates $9M/month across 1,092 stores
  • 12% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Pet Supplies stores earn $133K+/month
  • This store outperforms 94% of Pet Supplies competitors
  • Low average order value ($0) — consider bundling or upsells
  • 136 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
58.0%
Pages/Visit
2.4
Avg. Time on Site
1m 41s
Avg. Product Price
$67

Range: $7 - $220

Rating Breakdown

Business Quality90/100
Revenue Performance56/100
Traffic Growth50/100
Trustpilot40/100
Marketing Efficiency34/100

Traffic Sources

Direct49.7%
Search30.4%
Social14.3%
Referrals3.8%
Paid Referrals1.6%
Mail0.2%

Marketing & Ad Spend

Monthly Ad Spend

$1K

Google Ads estimate

Yearly Ad Budget

$14K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
anti itch for dogsEasy750$4.20$243
dog hot spot treatmentEasy440$1.13$1.2K
coat defenseEasy360--
best shampoo for itchy dogEasy300--
anti itch shampoo for dogsEasy220$0.77$22

Trustpilot Rating

2.0

12 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
95.6%
🇵🇭Philippines
1.9%
🇦🇺Australia
1.8%
🇪🇸Spain
0.5%
🇮🇳India
0.2%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

coat defensecoat defense powdercoat defence powder for horses reviewsdog yeast infectiondouxo s3 pyo pads

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

ShopifyOpenCart

Sales Channels

ShopBuy Button channel

Reviews

Stamped.io Product ReviewsStamped.ioLoox Photo ReviewsStamped.ioLoox+2 more

CDN

AWS CloudFront

Forms

Form Builder

Payment

Shopify Payments

Trending Pet Supplies Products

Products gaining popularity in Pet Supplies right now, based on Amazon & Google Trends data.

KSIIA Washable Dog Bed Deluxe Plush Dog Crate Beds Comfy Kennel Pad Anti-Slip Pet Sleeping Mat for Large, Jumbo, Medium, Small Dogs Breeds, 35" x 23", Gray

KSIIA Washable Dog Bed Deluxe Plush Dog Crate Beds Comfy Kennel Pad Anti-Slip Pet Sleeping Mat for Large, Jumbo, Medium, Small Dogs Breeds, 35" x 23", Gray

86
$17.49+28%
Hoewina Dog & Cat Bed for Indoor Cats, 20in Calming Donut Bed for Puppy and Kitten, Washable Round Fluffy Pet Bed for Small Medium Dogs and Cats (Light Grey)

Hoewina Dog & Cat Bed for Indoor Cats, 20in Calming Donut Bed for Puppy and Kitten, Washable Round Fluffy Pet Bed for Small Medium Dogs and Cats (Light Grey)

77
$11.85+33%
Purina ONE Dry Dog Food Lamb and Rice Formula - 31.1 lb. Bag

Purina ONE Dry Dog Food Lamb and Rice Formula - 31.1 lb. Bag

70
$48.98+24%
Pedigree Adult Dry Dog Food, Complete Nutrition, Grilled Steak & Vegetable Flavor, 18 lb. Bag

Pedigree Adult Dry Dog Food, Complete Nutrition, Grilled Steak & Vegetable Flavor, 18 lb. Bag

69
$16.98+17%
See all trending Pet Supplies products

Frequently Asked Questions About Coatdefense

Is Coatdefense a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Coatdefense is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Coatdefense safe to buy from? Is it a scam?

Coatdefense has a Trustpilot rating of 2.0/5 based on 12 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A (53/100).

What is Coatdefense's EcomScout rating and what does it mean?

Coatdefense has an EcomScout rating of A (53/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Coatdefense generate?

Coatdefense receives approximately 540.4K visits per year with estimated monthly revenue of $37.2K - $86.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Coatdefense use?

We detected 4 Shopify apps on Coatdefense, including Best Seller Insights by Burst, Advanced Predictive Search, Klaviyo Reviews and more. The store uses the "[THAILS] Coat Defense - Optimization" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Pet Supplies store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Coatdefense. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Pet Supplies store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Coatdefense Shopify store analysis • Pet SuppliesNiche • Unlikely Dropshipper • Rating: A

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