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COAT Paints

coatpaints.com
71/100
EcomScout

COAT Paints receives an EcomScout Rating of S (71/100), ranking #633 out of 138,434 Shopify stores we track. This Home Improvement Retail store attracts 6.6M visits per year with estimated revenue of $778.3K - $1.8M/mo. It offers 1.2K products at an average price of $27.

Store descriptionCOAT has changed the paint game. With high-grade climate positive paints in a range of tasteful shades, we’re all about style and substance. With clever Peel & Stick swatches and next-day delivery, a fresh COAT of paint has never been easier.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$778.3K - $1.8M/mo
Est. Traffic/mo
550.1K
Products
1.2K
Top Market
GB (77%)
Top Channel
Search (49%)
Trustpilot
4.5/5 (1,211)

Store Intelligence Summary

Traffic breakdown: Search 49%, Direct 32%, Social 10%, Mail 4%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $27 (range: $4 – $60). Budget-friendly positioning targeting volume sales.

Customer trust: Trustpilot score 4.5/5 based on 1,211 reviews. Excellent reputation — customers rate this store highly.

Top markets: GB (77%), US (3%), FR (3%).

Best-selling product: Mindful ($32.00). Other top sellers include Sunday Soul, Good Intentions, Pampas.

How is the EcomScout Rating calculated? The S grade (71/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Home Improvement Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$18.0M/mo
Total Stores
1,033
Avg Revenue
$17K/mo
Top 10% Threshold
$179K/mo

Competition Breakdown

11%
29%
30%
12%
18%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Home Improvement market generates $18M/month across 1,033 stores
  • 18% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Home Improvement stores earn $179K+/month
  • This store outperforms 90% of Home Improvement competitors
  • Low average order value ($0) — consider bundling or upsells
  • 182 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
40.6%
Pages/Visit
4.5
Avg. Time on Site
3m 1s
Avg. Product Price
$27

Range: $4 - $60

Rating Breakdown

Trustpilot100/100
Revenue Performance76/100
Business Quality75/100
Traffic Growth65/100
Marketing Efficiency28/100

Traffic Sources

Search49.5%
Direct31.7%
Social10.4%
Mail4.3%
Referrals3.3%
Paid Referrals0.1%

Marketing & Ad Spend

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

4.5

1,211 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
77.4%
🇺🇸United States
3.1%
🇫🇷France
2.9%
🇳🇬Nigeria
2.0%
🇻🇳Vietnam
1.5%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics

Shopify Theme

Detecting theme...

Top Keywords

coat paintscoatcoat paintcoatpaintsamateur ceramics coat paint

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Sales Channels

Shop

Customer Support

Gorgias

CDN

AWS CloudFront

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Payment

Shopify Payments

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Frequently Asked Questions About COAT Paints

Is COAT Paints a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, COAT Paints is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is COAT Paints safe to buy from? Is it a scam?

COAT Paints has a Trustpilot rating of 4.5/5 based on 1,211 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (71/100).

What is COAT Paints's EcomScout rating and what does it mean?

COAT Paints has an EcomScout rating of S (71/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does COAT Paints generate?

COAT Paints receives approximately 6.6M visits per year with estimated monthly revenue of $778.3K - $1.8M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does COAT Paints use?

We detected 3 Shopify apps on COAT Paints, including スマホナビゲーション|リテリア Navigation, Klaviyo Reviews, Consentmo GDPR Compliance. The store uses the "COAT | Production | Website 2.0" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Home Improvement store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against COAT Paints. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Improvement store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

COAT Paints Shopify store analysis • Home ImprovementRetail • Likely Dropshipper • Rating: S

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