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Cole & Son homepage screenshot
67/100
EcomScout

Cole & Son receives an EcomScout Rating of S (67/100), ranking #4,832 out of 1,036,281 Shopify stores we track. This Wallpapers Home & Garden store attracts 758.3K visits per year with estimated revenue of $314.7K - $692.4K/mo. It offers 250 products at an average price of £429.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$314.7K - $692.4K/mo
Est. Traffic/mo
63.2K
Products
250
Top Market
US (50%)
Top Channel
direct (51%)
Trustpilot
2.8/5 (3)

Store Intelligence Summary

Traffic breakdown: direct 51%, organic 32%, paid 7%, referral 4%.

Product pricing: Average price of £429 (range: £3 – £3,122) — ≈ $545 USD. Positioned in the premium segment.

Ad spend: Estimated $196/mo in paid search ($2.4K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.8/5 based on 3 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (50%), GB (15%), PL (5%).

Best-selling product: Trees of Eden ETERNITY - Sample (£3). Other top sellers include Trees of Eden ETERNITY, Trees of Eden LIFE - Sample, Trees of Eden LIFE.

How is the EcomScout Rating calculated? The S grade (67/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Wallpapers Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$1K/mo
Total Stores
1
Avg Revenue
$1K/mo
Top 10% Threshold
$1K/mo

Competition Breakdown

100%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Wallpapers market generates $0M/month across 1 stores
  • 100% of stores earn less than $10K/month — relatively low barrier to entry
  • This store outperforms 0% of Wallpapers competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
44.1%
Pages/Visit
3.7
Avg. Time on Site
1m 54s
Avg. Product Price
£429

≈ $545 USD

Range: £3 - £3,122

Rating Breakdown

Business Quality80/100
Revenue Performance75/100
Traffic Growth75/100
Trustpilot45/100
Marketing Efficiency43/100

Traffic Sources

direct51.4%
organic32.4%
paid6.5%
referral3.8%
social1.8%

Marketing & Ad Spend

Monthly Ad Spend

$196

Google Ads estimate

Yearly Ad Budget

$2K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
cole & sonEasy750--
cole and sons wallpaperEasy660--
uk wallpaperEasy270$0.35$1
wallpaper londonEasy180$0.49$1
rapture and wrightEasy85--

Trustpilot Rating

2.8

3 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
49.9%
🇬🇧United Kingdom
14.7%
🇵🇱Poland
5.3%
🇨🇦Canada
3.5%
🇮🇹Italy
2.6%

Analysis

Strengths

  • High business quality and trust indicators

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

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Frequently Asked Questions About Cole & Son

Is Cole & Son a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Cole & Son is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Cole & Son safe to buy from? Is it a scam?

Cole & Son has a Trustpilot rating of 2.8/5 based on 3 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (67/100).

What is Cole & Son's EcomScout rating and what does it mean?

Cole & Son has an EcomScout rating of S (67/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Cole & Son generate?

Cole & Son receives approximately 758.3K visits per year with estimated monthly revenue of $314.7K - $692.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Cole & Son use?

We detected 6 Shopify apps on Cole & Son, including Shop, Klaviyo: Email Marketing & SMS, Pre-Order and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Wallpapers store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Cole & Son. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Wallpapers store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Cole & Son Shopify store analysis • WallpapersHome & Garden • Unlikely Dropshipper • Rating: S

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