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Color The World Lipsticks

colortheworldlipsticks.com
A+
54/100
EcomScout

Color The World Lipsticks receives an EcomScout Rating of A+ (54/100), ranking #36,463 out of 1,199,731 Shopify stores we track. This Lip Care Beauty & Personal Care store attracts 488.3K visits per year with estimated revenue of $15.2K - $29.5K/mo. It offers 14 products at an average price of $18.

Analysis by EcomScout Research Team · How we calculate ratings

Lip CareBeauty & Personal CareLipstick and Treatments
Est. Revenue/mo
$15.2K - $29.5K/mo
Est. Traffic/mo
40.7K
Products
14
Top Market
US (100%)
Top Channel
paid (6%)
Trustpilot
2.4/5 (11)

Store Intelligence Summary

Traffic breakdown: paid 6%, referral 3%, direct 2%, organic 1%.

Product pricing: Average price of $18 (range: $15 – $35). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $6.7K/mo in paid search ($80.3K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.4/5 based on 11 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (100%).

Best-selling product: HydraTint™ Tinted Lip Treatment ($14.80). Other top sellers include The Glazed Lip Gloss, Lip Wrap Overnight Mask, Tinted Lip Serum.

How is the EcomScout Rating calculated? The A+ grade (54/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Lip Care Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$47K/mo
Total Stores
101
Avg Revenue
$466/mo
Top 10% Threshold
$11K/mo

Competition Breakdown

59%
29%
9%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Lip Care market generates $0M/month across 101 stores
  • •2% are enterprise stores (>$100K/mo) — achievable market
  • •88% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Lip Care stores earn $11K+/month
  • •This store outperforms 96% of Lip Care competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Lip Care

Shop107%Block66%Judge.me Product Reviews47%Klaviyo: Email Marketing & SMS36%

Best Selling Products

HydraTint™ Tinted Lip Treatment#1

HydraTint™ Tinted Lip Treatment

$14.80

The Glazed Lip Gloss#2

The Glazed Lip Gloss

$14.80

Lip Wrap Overnight Mask#3

Lip Wrap Overnight Mask

$14.80

Tinted Lip Serum#4

Tinted Lip Serum

$14.80

"Mint To Be" Lip Treatment#5

"Mint To Be" Lip Treatment

$14.80

Soft-Tint Balm#6

Soft-Tint Balm

$14.80

Originals Lipstick#7

Originals Lipstick

$14.80

'FlushForm' Lip and cheek stick#8

'FlushForm' Lip and cheek stick

$14.80

YGG Halo#9

YGG Halo

$14.80

SoftForm Crème Lipstick#10

SoftForm Crème Lipstick

$14.80

Analyzing...
Bounce Rate
35.9%
Pages/Visit
5.0
Avg. Time on Site
4m 6s
Avg. Product Price
$18

Range: $15 - $35

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Marketing Efficiency47/100
Revenue Performance44/100
Trustpilot40/100

Traffic Sources

paid5.9%
referral3.5%
direct2.4%
organic1.1%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$7K

Google Ads estimate

Yearly Ad Budget

$80K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
ulta beautyEasy193K$0.31$35.6K
makeup110K$0.88$73.0K
estee lauderEasy104K$0.87$31.7K
avonEasy66K$0.18$7.3K
lipstickEasy27K$1.79$78.7K

Trustpilot Rating

2.4

11 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (8)

Pre-Order0ShopYotpo Reviews & UGCKlaviyo: Email Marketing & SMSJudge.me Product Reviews5.0Frequently Bought Together4.9BlockSecom

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Frequently Asked Questions About Color The World Lipsticks

Is Color The World Lipsticks a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Color The World Lipsticks is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Color The World Lipsticks safe to buy from? Is it a scam?

Color The World Lipsticks has a Trustpilot rating of 2.4/5 based on 11 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (54/100).

What is Color The World Lipsticks's EcomScout rating and what does it mean?

Color The World Lipsticks has an EcomScout rating of A+ (54/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Color The World Lipsticks generate?

Color The World Lipsticks receives approximately 488.3K visits per year with estimated monthly revenue of $15.2K - $29.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Color The World Lipsticks use?

We detected 8 Shopify apps on Color The World Lipsticks, including Pre-Order, Shop, Yotpo Reviews & UGC and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Lip Care store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Color The World Lipsticks. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Lip Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Color The World Lipsticks Shopify store analysis • Lip Care • Beauty & Personal Care • Unlikely Dropshipper • Rating: A+

Last updated: August 9, 2026

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