Complex
complex.comFind the latest entertainment news and the best in rap music, pop and internet culture, sneakers, style and streetwear, and sports culture. Complex is the best source for everything from rappers like Kanye West, Drake, and Kendrick Lamar to sneakers from Nike, Jordan, Adidas, to streetwear from Supreme, KITH, and A Bathing Ape to internet culture from Kai Cenat, IShowSpeed, and Adin Ross to sports figures like LeBron James, Tom Brady, and Lionel Messi.
Apparel Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Apparel market generates $50M/month across 32,395 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Apparel stores earn $10K+/month
- •This store outperforms 85% of Apparel competitors
- •Jackets shows highest opportunity with $1,967 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •437 enterprise stores (>$100K/mo) proves scalability in this market
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$12K
Google Ads estimate
Yearly Ad Budget
$149K
Projected annually
Trustpilot Rating
79 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Product catalog quality is poor
Recommendations
- Enhance product descriptions, add more images, and expand catalog
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (1)
Klaviyo ReviewsAnalytics
Google Analytics
Google Tag ManagerAdvertising
Video
E-commerce Platform
ShopifyEmail Marketing
Customer Support
Similar Stores
View all →Trending Apparel Products
Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.
Women's Pull-On Mid Rise Stretchy Knit Jegging (Available in Plus Size)
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks
WEACZZY Women's Summer Short Sleeve Casual Dresses V-Neck Floral Party Dress with Pockets
YBSKG Women Sexy Tube Top Silk Dress Strapless Ruched Waist Ruffle Tiered Layer Mini Dress Party Short Dresses
Frequently Asked Questions About Complex
Is Complex a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Complex is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Complex safe to buy from? Is it a scam?
Complex has a Trustpilot rating of 2.2/5 based on 79 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (69/100).
What is Complex's EcomScout rating and what does it mean?
Complex has an EcomScout rating of S (69/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Complex generate?
Complex receives approximately 73.4M visits per year with estimated monthly revenue of $3.6M - $8.3M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Complex use?
We detected 1 Shopify apps on Complex, including Klaviyo Reviews. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Apparel store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Complex. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.