Mattel
creations.mattel.comWelcome to Mattel Creations, an elevated collector platform that offers a canvas for the most innovative creators of today and tomorrow to tinker with, reimagine, and re-create some of the most iconic toys in the world.
Toys & Games Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Toys & Games market generates $0M/month across 4 stores
- •50% are enterprise stores (>$100K/mo) — competitive market
- •Top 10% of Toys & Games stores earn $353K+/month
- •This store outperforms 78% of Toys & Games competitors
- •Low average order value ($0) — consider bundling or upsells
Best Selling Products
#1Masters of the Universe Cannon Transform Trap Jaw Feature Action Figure
$17.00
#2Hot Wheels Premium Car Culture Toyota Soarer
$7.00
#3Hot Wheels Premium Car Culture Mazda 323 GTR
$7.00
#4Hot Wheels Premium Car Culture 1994 NISMO 270R (S14)
$7.00
#5RLC Exclusive ’98 Subaru Impreza WRX STi
$28.00
#6Masters of the Universe 2026 Movie Battle Cat Creature Action Figure
$22.00
#7Mattel Brick Shop Masters of the Universe Battle of Castle Grayskull Building Set
$65.00
#8Mattel Brick Shop Masters of the Universe Clash at Snake Mountain Building Set
$54.00
#9Masters of the Universe 2026 Movie Roton Assault Vehicle
$38.00
#10Masters of the Universe He-Man Power Sword Slash Action Figure
$17.00
Range: $7 - $189
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$36K
Google Ads estimate
Yearly Ad Budget
$429K
Projected annually
Trustpilot Rating
11 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Strong marketing efficiency and ROI
Weaknesses
- Trustpilot rating and review volume need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (1)
Klaviyo ReviewsE-commerce Platform
ShopifySales Channels
Reviews
Payment
Shopify PaymentsPre-Order
Product Badges
Similar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses
Frequently Asked Questions About Mattel
Is Mattel a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Mattel is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is Mattel safe to buy from? Is it a scam?
Mattel has a Trustpilot rating of 2.4/5 based on 11 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (68/100).
What is Mattel's EcomScout rating and what does it mean?
Mattel has an EcomScout rating of S (68/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Mattel generate?
Mattel receives approximately 47.4M visits per year with estimated monthly revenue of $1.4M - $3.3M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Mattel use?
We detected 1 Shopify apps on Mattel, including Klaviyo Reviews. The store uses the "CH-MOTU/BRB MOTU Mov PL 12am PT" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Toys & Games store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Mattel. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Toys & Games store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.