Back to Stores
crueltyfreebabe.com homepage screenshot

crueltyfreebabe.com

crueltyfreebabe.com
23/100
EcomScout

crueltyfreebabe.com receives an EcomScout Rating of C (23/100), ranking #92,403 out of 139,269 Shopify stores we track. This Makeup Beauty & Personal Care store attracts 12.2K visits per year with estimated revenue of $106 - $246/mo. It offers 156 products at an average price of $9.

Store descriptionShopping for cruelty-free and vegan makeup has never been easier! At Cruelty-Free Babe you can find a wide range of cruelty-free and vegan makeup products, carefully selected by the most trusted cruelty-free sources.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$106 - $246/mo
Est. Traffic/mo
1.0K
Products
156
Top Market
US (74%)
Top Channel
N/A

Store Intelligence Summary

Product pricing: Average price of $9 (range: $2 – $44). Budget-friendly positioning targeting volume sales.

Top markets: US (74%), GB (23%), PH (3%).

Best-selling product: Kajal Pencil ($1.99). Other top sellers include Soft & Precise Lip Pencil, Camouglage + Matt Concealer, Conceal & Define Concealer.

How is the EcomScout Rating calculated? The C grade (23/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Makeup Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$1.8M/mo
Total Stores
1,478
Avg Revenue
$1K/mo
Top 10% Threshold
$6K/mo

Competition Breakdown

43%
49%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Makeup market generates $2M/month across 1,478 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 92% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Makeup stores earn $6K+/month
  • This store outperforms 81% of Makeup competitors
  • High average order value ($183) suggests premium positioning works well
Analyzing...
Bounce Rate
41.3%
Pages/Visit
1.0
Avg. Time on Site
0s
Avg. Product Price
$9

Range: $2 - $44

Rating Breakdown

Business Quality75/100
Traffic Growth30/100
Revenue Performance22/100

Traffic Sources

SocialOrganic0.0%
SocialPaid0.0%
Mail0.0%
Referrals0.0%
SearchOrganic0.0%
SearchPaid0.0%
Direct0.0%
GenAi0.0%
Affiliate0.0%
DisplayAds0.0%

Top Countries

🇺🇸United States
74.0%
🇬🇧United Kingdom
22.8%
🇵🇭Philippines
3.2%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

essence kajal pencilessence what the fakenyx can't stop won't stopessence hello good stuff! pore minimizing serumis anastasia beverly hills cruelty free?

Tech Stack & Apps

Browse All Apps →

Analytics

Google AnalyticsGoogle Tag Manager

E-commerce Platform

Shopify

Sales Channels

Shop

Payment

Shopify Payments

Advertising

Google Ads

JavaScript

jQuery

Trending Makeup Products

Products gaining popularity in Makeup right now, based on Amazon & Google Trends data.

LAURA GELLER NEW YORK Best of the Best Baked Palette – 7-in-1 Full Face Palette – Bronzer, Blush, 2 Highlighters & 3 Eyeshadows – Crease-Proof, Handmade in Italy – Travel-Friendly

LAURA GELLER NEW YORK Best of the Best Baked Palette – 7-in-1 Full Face Palette – Bronzer, Blush, 2 Highlighters & 3 Eyeshadows – Crease-Proof, Handmade in Italy – Travel-Friendly

70
$44.50-12%
URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror

URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror

57
$35.00-22%
essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free

essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free

54
$4.97-57%
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

54
$11.00-19%
See all trending Makeup products

Frequently Asked Questions About crueltyfreebabe.com

Is crueltyfreebabe.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, crueltyfreebabe.com is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is crueltyfreebabe.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for crueltyfreebabe.com. However, our EcomScout rating is C (23/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is crueltyfreebabe.com's EcomScout rating and what does it mean?

crueltyfreebabe.com has an EcomScout rating of C (23/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does crueltyfreebabe.com generate?

crueltyfreebabe.com receives approximately 12.2K visits per year with estimated monthly revenue of $106 - $246/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does crueltyfreebabe.com use?

We detected 2 Shopify apps on crueltyfreebabe.com, including Klaviyo Reviews, Judge.me Ali Reviews Importer. The store uses the "Dawn -- Working 1" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Makeup store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against crueltyfreebabe.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

crueltyfreebabe.com Shopify store analysis • MakeupBeauty & Personal Care • Likely Dropshipper • Rating: C

Last updated: