Traffic breakdown: SearchOrganic 70%, SocialOrganic 13%, Direct 10%, Referrals 3%.
Product pricing: Average price of $27 (range: $20 – $35). Budget-friendly positioning targeting volume sales.
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Best-selling product: CS THEORY TEXTURE POWDER ($20). Other top sellers include CS THEORY HAIR STYLING CLAY, THE TEXTURED HOLD DUO.
How is the EcomScout Rating calculated? The B grade (32/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.