Culturelle
culturelle.comAt Culturelle® Probiotics, we believe that a healthy family starts with a healthy core. For over 30 years, we have been dedicated to revolutionizing the probiotics category by bringing science-backed solutions to households around the world.
Wellness Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Wellness market generates $49M/month across 1,685 stores
- •26% are enterprise stores (>$100K/mo) — competitive market
- •Top 10% of Wellness stores earn $256K+/month
- •This store outperforms 89% of Wellness competitors
- •Low average order value ($0) — consider bundling or upsells
- •443 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
#1Culturelle® Digestive Daily Probiotic Capsules
$17.99
#2Culturelle® Women’s 4-in-1 Protection Capsules
$27.49
#3Culturelle® Metabolism + Weight Management with SlimBiotics® Capsules
$26.99
#4Culturelle® Kids Probiotic + Fiber Packets
$20.99
#5Culturelle® Probiotic + Prebiotic Gummies
$15.99
#6Culturelle® Kids Probiotic + Veggie Fiber Gummies
$15.49
#7Culturelle® Health & Wellness Capsules
$20.99
#8Culturelle® Kids Multivitamin + Probiotic Chewables
$21.99
#9Culturelle® Kids Purely Probiotics® Packets
$20.99
#10Culturelle® Women's Wellness Probiotic Chewables
$23.99
Range: $5 - $69
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$9K
Google Ads estimate
Yearly Ad Budget
$103K
Projected annually
Trustpilot Rating
0 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Weaknesses
- Trustpilot rating and review volume need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (4)
Embed Any Social Media w/ Link
Slick ‑ Multi Announcement Bar0
Klaviyo Reviews
SC Store Locator & Google MapsAnalytics
Google Analytics
Google Tag ManagerE-commerce Platform
ShopifySales Channels
Reviews
Subscriptions
Payment
Shopify PaymentsSimilar Stores
View all →Trending Wellness Products
Products gaining popularity in Wellness right now, based on Amazon & Google Trends data.
Retrospec Solana Yoga Mat 1" Thick w/Nylon Strap for Men & Women - Non Slip Exercise Mat for Home Yoga, Pilates, Stretching, Floor & Fitness Workouts
Nature’s Bounty Zinc 50mg, Immune Support & Antioxidant Supplement, Promotes Skin Health, 1 Caplet Per Day, Gluten Free, 250 Vegetarian Caplets
Essential Oil for Dryer Balls, 15ml Lavender Rain, Natural Laundry Fragrance, Long-Lasting Fresh Scent, Wool Dryer Balls Ideal for Diffusers, Candle Making, Multi-Use for Home & DIY
SU JUABA 4 Fl Oz Tea Tree Essential Oil, 100% Natural Aromatherapy Oil for Toenail, Skin, Face, Hair, Shampoo - 118ML
Frequently Asked Questions About Culturelle
Is Culturelle a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Culturelle is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is Culturelle safe to buy from? Is it a scam?
We don't have Trustpilot review data for Culturelle. However, our EcomScout rating is A (50/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is Culturelle's EcomScout rating and what does it mean?
Culturelle has an EcomScout rating of A (50/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Culturelle generate?
Culturelle receives approximately 1.3M visits per year with estimated monthly revenue of $35.9K - $83.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Culturelle use?
We detected 4 Shopify apps on Culturelle, including Embed Any Social Media w/ Link, Slick ‑ Multi Announcement Bar, Klaviyo Reviews and more. The store uses the "Culturelle [LIVE]" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Wellness store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Culturelle. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Wellness store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.