dalray.com.au
dalray.com.audalray.com.au receives an EcomScout Rating of C+ (30/100), ranking #35,706 out of 138,507 Shopify stores we track. This Home Improvement Retail store attracts 70.3K visits per year with estimated revenue of $4.5K - $10.5K/mo. It offers 32 products at an average price of $101.
Store descriptionNatural Australian-made limewash paint, shipped direct to your door. 20 earthy colours, eco-friendly & breathable. Shop from $90. Free shipping Australia-wide.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of $101 (range: $18 – $315). Positioned in the premium segment.
Top markets: AU (100%).
Best-selling product: Limewash Paint Tester (350ml) ($18.00). Other top sellers include Dalray Block Brush, Chai Limewash Paint (4L), Limewash Primer (4L) - Mineral Prep Coat.
Home Improvement Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Home Improvement market generates $18M/month across 1,033 stores
- •18% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Home Improvement stores earn $179K+/month
- •This store outperforms 90% of Home Improvement competitors
- •Low average order value ($0) — consider bundling or upsells
- •182 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Home Improvement
Best Selling Products
#1Limewash Paint Tester (350ml)
$18.00
#2Dalray Block Brush
$26.00
#3Chai Limewash Paint (4L)
$95.00
#4Limewash Primer (4L) - Mineral Prep Coat
$79.00
#5Byron Limewash Paint (4L)
$95.00
#6Limewash Prime & Paint Bundle - Small Room (4L)
$174.00
#7Latte Limewash Paint (4L)
$95.00
#8Clare Limewash Paint (4L)
$95.00
#9Bisque Limewash Paint (4L)
$95.00
#10Villa Limewash Paint (4L)
$95.00
Range: $18 - $315
Rating Breakdown
Traffic Sources
Top Countries
Analysis
Weaknesses
- Revenue performance needs improvement
- Traffic and growth metrics are below average
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Invest in SEO, content marketing, and social media to drive more traffic
- Encourage customer reviews, respond to feedback, and improve customer service
- Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (2)
Klaviyo Reviews
Judge.me Ali Reviews ImporterAnalytics
Google Analytics
Google Tag ManagerE-commerce Platform
ShopifySales Channels
Payment
Shopify PaymentsBack in Stock
Pre-Order
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Frequently Asked Questions About dalray.com.au
Is dalray.com.au a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, dalray.com.au is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is dalray.com.au safe to buy from? Is it a scam?
We don't have Trustpilot review data for dalray.com.au. However, our EcomScout rating is C+ (30/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is dalray.com.au's EcomScout rating and what does it mean?
dalray.com.au has an EcomScout rating of C+ (30/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does dalray.com.au generate?
dalray.com.au receives approximately 70.3K visits per year with estimated monthly revenue of $4.5K - $10.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does dalray.com.au use?
We detected 2 Shopify apps on dalray.com.au, including Klaviyo Reviews, Judge.me Ali Reviews Importer. The store uses the "Concept -- WPD_BDR" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Home Improvement store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against dalray.com.au. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Improvement store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.