Product pricing: Average price of $391 (range: $20 – $1,350). Positioned in the premium segment.
Ad spend: Estimated $66/mo in paid search ($792/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: US (100%).
Best-selling product: The Spirit of Northern Waters Cloisonné Pin/Pendant Raffle ($20). Other top sellers include Magnolia Opalescence Blank, Custom Order Deposit, Merry Lee Rae Skin Tones Blank.
How is the EcomScout Rating calculated? The B+ grade (44/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.