Dear Frances
dearfrances.comDear Frances receives an EcomScout Rating of S (74/100), ranking #1,935 out of 1,190,026 Shopify stores we track. This Hair Care & Extensions Beauty & Personal Care store attracts 791.8K visits per year with estimated revenue of $347.4K - $675.5K/mo. It offers 103 products at an average price of $384.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 22%, direct 19%, paid 14%, social 12%.
Product pricing: Average price of $384 (range: $145 – $690). Positioned in the premium segment.
Ad spend: Estimated $505/mo in paid search ($6.1K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.1/5 based on 168 reviews. Good standing with customers.
Top markets: US (70%), GB (17%), NL (5%).
Best-selling product: Tye Slide, Black ($145). Other top sellers include Tye Slide, Clay, Tye Slide, Olive, Tye Slide, Bordeaux.
Hair Care & Extensions Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Hair Care & Extensions market generates $9M/month across 2,235 stores
- •7% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Hair Care & Extensions stores earn $62K+/month
- •This store outperforms 93% of Hair Care & Extensions competitors
- •Low average order value ($0) — consider bundling or upsells
- •151 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Hair Care & Extensions
Best Selling Products
Range: $145 - $690
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$505
Google Ads estimate
Yearly Ad Budget
$6K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| bobbiesEasy | 3K | - | - |
| dear francesEasy | 2K | - | - |
| coclicoEasy | 1K | $1.86 | $618 |
| vivaiaEasy | 1K | - | - |
| dear frances bootsEasy | 400 | - | - |
Trustpilot Rating
168 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Strong revenue performance and growth
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (5)
Similar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Marc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free
ArtNaturals Rosemary Oil for Hair Growth & Castor Oil Set, 4 oz, Women Men | Lightweight Scalp Treatment Formula, Includes Scalp Massager, Nourishes Hair & Helps Reduce Split Ends
K18 Leave-In Molecular Repair Hair Mask - Peptide Hair Treatment Mask for Bleach, Color, Chemical + Heat Damaged Strands - Immediate + Lasting Damage Reversal in 4 Minutes (0.5 Fl oz)
Miracle Curls: Shampoo, Conditioner, Deep Conditioner, Refresher Gel, Detangling Milk, Oil Treatment 6-Piece Set
Frequently Asked Questions About Dear Frances
Is Dear Frances a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Dear Frances is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Dear Frances safe to buy from? Is it a scam?
Dear Frances has a Trustpilot rating of 4.1/5 based on 168 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (74/100).
What is Dear Frances's EcomScout rating and what does it mean?
Dear Frances has an EcomScout rating of S (74/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Dear Frances generate?
Dear Frances receives approximately 791.8K visits per year with estimated monthly revenue of $347.4K - $675.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Dear Frances use?
We detected 5 Shopify apps on Dear Frances, including Shop, Gorgias, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Hair Care & Extensions store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Dear Frances. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hair Care & Extensions store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.