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De Long Company

delongwine.com
B+
50/100
EcomScout

De Long Company receives an EcomScout Rating of B+ (50/100), ranking #52,040 out of 1,195,221 Shopify stores we track. This Specialty Foods Food & Beverage store attracts 112.8K visits per year with estimated revenue of $12.3K - $24.5K/mo. It offers 71 products at an average price of $54.

Analysis by EcomScout Research Team · How we calculate ratings

Specialty FoodsFood & BeverageGourmet Snacks
Est. Revenue/mo
$12.3K - $24.5K/mo
Est. Traffic/mo
9.4K
Products
71
Top Market
US (67%)
Top Channel
organic (67%)
Trustpilot
4.0/5 (13)

Store Intelligence Summary

Traffic breakdown: organic 67%, referral 33%.

Product pricing: Average price of $54 (range: $15 – $200). Mid-range pricing strategy.

0

Customer trust: Trustpilot score 4.0/5 based on 13 reviews. Good standing with customers.

Top markets: US (67%), GB (27%), NL (6%).

Best-selling product: Wine Tasting Note Forms. Other top sellers include Wine Grape Varietal Table, Wine Map of Italy, Wine Map of France.

How is the EcomScout Rating calculated? The B+ grade (50/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Specialty Foods Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$42.6M/mo
Total Stores
13,330
Avg Revenue
$3K/mo
Top 10% Threshold
$57K/mo

Competition Breakdown

31%
38%
20%
5%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Specialty Foods market generates $43M/month across 13,330 stores
  • •6% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Specialty Foods stores earn $57K+/month
  • •This store outperforms 94% of Specialty Foods competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •796 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Specialty Foods

Shop89%Block66%Judge.me Product Reviews33%Pre-Order29%

Best Selling Products

Wine Tasting Note Forms#1

Wine Tasting Note Forms

Wine Grape Varietal Table#2

Wine Grape Varietal Table

$50

Wine Map of Italy#3

Wine Map of Italy

$50

Wine Map of France#4

Wine Map of France

$50

Wine Map of California#5

Wine Map of California

$50

Wine Map of Spain & Portugal#6

Wine Map of Spain & Portugal

$50

Hardbound Wine Tasting Notebook#7

Hardbound Wine Tasting Notebook

$14.95

Wine Map of the Pacific Northwest#8

Wine Map of the Pacific Northwest

$50

Wine Map of Germany#9

Wine Map of Germany

$50

Wine Map of South America#10

Wine Map of South America

$50

Analyzing...
Bounce Rate
71.5%
Pages/Visit
1.3
Avg. Time on Site
2s
Avg. Product Price
$54

Range: $15 - $200

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Trustpilot70/100
Revenue Performance31/100
Marketing Efficiency14/100

Traffic Sources

organic67.2%
referral32.8%
paid0.0%
social0.0%
direct0.0%

Marketing & Ad Spend

Top Paid Keywords

KeywordVolumeCPCCost/mo
de long wine chart125--
delong wine chart110--

Trustpilot Rating

4.0

13 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
67.0%
🇬🇧United Kingdom
27.2%
🇳🇱Netherlands
5.8%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (4)

Pre-Order0ShopBlockShopify Email

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Frequently Asked Questions About De Long Company

Is De Long Company a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, De Long Company is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is De Long Company safe to buy from? Is it a scam?

De Long Company has a Trustpilot rating of 4.0/5 based on 13 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (50/100).

What is De Long Company's EcomScout rating and what does it mean?

De Long Company has an EcomScout rating of B+ (50/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does De Long Company generate?

De Long Company receives approximately 112.8K visits per year with estimated monthly revenue of $12.3K - $24.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does De Long Company use?

We detected 4 Shopify apps on De Long Company, including Pre-Order, Shop, Block and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Specialty Foods store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against De Long Company. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Specialty Foods store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

De Long Company Shopify store analysis • Specialty Foods • Food & Beverage • Unlikely Dropshipper • Rating: B+

Last updated: August 10, 2026

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