MasterChef.com
masterchef.comMasterChef.com receives an EcomScout Rating of S (65/100), ranking #9,354 out of 1,125,961 Shopify stores we track. This Specialty Foods Food & Beverage store attracts 765.4K visits per year with estimated revenue of $60.4K - $120.8K/mo. It offers 93 products at an average price of £27.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 56%, direct 17%, paid 10%, referral 6%.
Product pricing: Average price of £27 (range: £10 – £140) — ≈ $34 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $58/mo in paid search ($696/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.1/5 based on 97 reviews. Good standing with customers.
Top markets: US (21%), GB (13%), AU (11%).
Best-selling product: KNIVES & BLOCK 5PCS (£34.99). Other top sellers include SHOW KNIFE SET 5PCS, TEXTILE GIFT SET 4PCS, COTTON CHEF APRON.
Specialty Foods Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Specialty Foods market generates $40M/month across 13,086 stores
- •6% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Specialty Foods stores earn $54K+/month
- •This store outperforms 94% of Specialty Foods competitors
- •Low average order value ($0) — consider bundling or upsells
- •781 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Specialty Foods
Best Selling Products
#1KNIVES & BLOCK 5PCS
£34.99≈ $44
#2SHOW KNIFE SET 5PCS
£59.99≈ $76
#3TEXTILE GIFT SET 4PCS
£29.99≈ $38
#4COTTON CHEF APRON
£14.99≈ $19
#5COTTON CHEF APRON
£14.99≈ $19
#6CHEF KNIFE & BLOCK SET
£139.99≈ $178
#7KNIVES & BLOCK 5PCS
£34.99≈ $44
#8LOGO KNIVES 5PCS
£19.99≈ $25
#9CAPTION KNIVES 5PCS
£19.99≈ $25
#10LOGO KNIVES 5PCS
£19.99≈ $25
≈ $34 USD
Range: £10 - £140
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$58
Google Ads estimate
Yearly Ad Budget
$696
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| masterchef pots and pans | 3K | - | - |
| masterchef kitchenwareEasy | 155 | - | - |
| master chef kitchen appliancesEasy | 44 | - | - |
| masterchef merchandiseEasy | 44 | - | - |
Trustpilot Rating
97 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
Shopify Theme
Tech Stack & Apps
Browse All Apps →
Trustpilot
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Frequently Asked Questions About MasterChef.com
Is MasterChef.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, MasterChef.com is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.
Is MasterChef.com safe to buy from? Is it a scam?
MasterChef.com has a Trustpilot rating of 4.1/5 based on 97 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (65/100).
What is MasterChef.com's EcomScout rating and what does it mean?
MasterChef.com has an EcomScout rating of S (65/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does MasterChef.com generate?
MasterChef.com receives approximately 765.4K visits per year with estimated monthly revenue of $60.4K - $120.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does MasterChef.com use?
We detected 8 Shopify apps on MasterChef.com, including Shop, Trustpilot, Pre-Order and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Specialty Foods store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against MasterChef.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Specialty Foods store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.